The novel & Frankenstein Essay Example for Free

The tale Frankenstein Essay How does Shelley make compassion toward the Monster, just as for Victor Frankenstein, in the novel, Frankenstein? Mary Wollstonecraft Shelley, brought into the world 30th August 1797 was the mysterious essayist who was worshiped over because of her novel, Frankenstein. She was an abstract symbol in the sentimentalism period in the mid 1800s. The all inclusive well known novel was distributed in 1818 when Shelly was at 21 years old. Shelley chose to present her novel namelessly as in that phase in history ladies were not paid attention to in the public arena and were survivors of misogynist and biased developments. The epic was initially an apparition story in which she composed while being overpowered by a progression of cataclysms throughout her life; the most exceedingly terrible of these were the self destruction of her relative, Fanny Imlay. Frankenstein is viewed as the best gothic sentimental novel in history and furthermore thought of as the primary sci-fi novel. Gothic frightfulness was a typical class of utilization in the time Frankenstein was composed. This was a period of incredible books, for example, Dracula and Hound of the Baskervilles. Gothic frightfulness is generally set in dim mansions and wide open with ghostly groaning music and awful climate. Written in 1818, Frankenstein is the profoundly upsetting story of a tremendous anonymous creation that was made for the sake of science. Gigantic and solid, the animal, made by Victor Frankenstein slaughters and murders numerous all through the story, yet thinking about his heartbreaking beginnings, I should ask, who is the genuine beast in this gothic story of frightfulness? Frankenstein is astutely written in two sections. The initial segment of the book is described from Frankensteins perspective as he relates his story to a boats commander. The second piece of the story is the beast disclosing to Victor how he came to discover him and what had befallen him since he was relinquished. This method keenly permits the peruser to see the two sides of the story and judge who the genuine beast is. In section five of Mary Shelleys Frankenstein, the animal is given life. The initial passage utilizes pitiable false notion, utilizing the climate to put things in place. The primary lines of the section, it was a grim night in November, and the downpour pattered terribly against the windowpanes, utilize conventional gothic ghastliness landscape.

Journalism Is Art

News coverage Is Art Journalism is characterized as â€Å"writing that reflects shallow idea and research, a famous inclination, and rushed arrangement thought about as embodying topical paper or well known magazine composing as recognized from researcher composing. † Art is characterized as â€Å"the quality, creation, articulation, or domain, as indicated by tasteful standards, of what is excellent, engaging, or of more than conventional noteworthiness. † So how are the two related? News coverage and workmanship are connected by definition in light of two things. To begin with, they are connected in light of the fact that the two of them require shallow thought.Without inventiveness or a basic reasoning procedure the article won't be not quite the same as anybody else’s. What isolates the New York Times writer from a school paper columnist? It isn't simply pay. It is unadulterated experience and inventiveness. Any great composing requires innovative reasoning. Each bit of composing is individualized by the character and inventiveness of the essayist Same with workmanship. On the off chance that everybody thought a similar way, at that point we wouldn’t have astonishing works of art like the Mona Lisa by Leonardo Devinci or Starry Night by Vincent Van Gaugh that stands apart from your nearby artist.Each craftsman has various styles of painting. A model would be present day craftsmanship and view workmanship. Each requires various fortifications in various zones of ability. Much the same as writers, one author may compose astonishing segments however with regards to a hard news story they are not as solid. Besides news coverage and workmanship is connected by definition since the two of them have more than normal noteworthiness. Sylvia, who composes for the TAXI configuration arrange cites, â€Å"When we are so profoundly moved by an encounter that we need to impart it to other people, we are the place workmanship starts. Workmanshi p shouldn't be â€Å"understood† or to be enjoyed.Like life itself, it can just be experienced. However the more we comprehend what workmanship can offer, the more extravagant our experience of it will be. † This announcement can be identified with news coverage. As a columnist, we expound on what moves us to share or advise others. Articles are not constantly written to be appreciated. They are now and again used to break the most shocking news. These sorts of articles simply can just essentially be experienced. This is a piece of the specialty of reporting. It is a piece of life. Great news coverage just as great craftsmanship has sway on our life. An article may uncover secretes of the legislature and ddress issues that we ought to know about in our locale. Workmanship impacts our life a similar way. The artwork La Maja Desnuda by Spanish painter Francisco Goya brought a lot of debate up in the late 1700’s. This work of art was one of the primary bare composit ions portraying pubic hair on a lady. Goya was deprived of his situation of a Spanish court painter after this work of art was uncovered. It affected individuals, much the same as reporting. This semester I have had my first experience as a writer. I am taking a paper print class and composing for the school paper, The Bridge.When I initially began the class I did not understand what I was getting into. Tight cutoff times, various styles of articles, gathering data from now and then non-willing sources, and the entire separate craft of photojournalism were a stun to me. I see news coverage as a craftsmanship in light of understanding. Much the same as a work of art it requires some investment, innovative idea, and has various styles Many individuals contend that news coverage is a withering craftsmanship or not a workmanship by any means. I can concur with the way that reporting is a perishing craftsmanship. Prior to TV and radio, paper print was the main method of flowing the news by some other means than expression of mouth.It is vastly different in this day and time. We currently have TV that have correspondents report to us live news. A paper can not break the news live for its crowd. Papers are thinking that its harder to be effective in this day and time. On the opposite side of this contention, individuals have greater chance to compose as a writer due to web. It no longer ties us to neighborhood composing. An individual in Kentucky can compose an article for the New York Times and just send it by email in the matter of seconds. A few people don't think news coverage is a craftsmanship since they have not experienced it for themselves.Just like me, before I encountered news-casting for myself I thought it was much the same as some other sort of composing. These individuals think news coverage is antiquated and would much rather have their news conveyed to them by TV, bypassing perusing a real article since they need to be educated the most straightforwa rd way imaginable. They accept broadcast media is progressively precise and simpler to be fathomed. We have to spare the specialty of print news coverage. When was the last time you seen a youngster perusing a real print of the paper when they were not in it?I figure schools should make understudies read news papers to be educated regarding current issues in the network. This would better improve their understanding abilities and advance paper print. Reporting as a craftsmanship will possibly cease to exist in the event that we let it. Work Cited â€Å"Art† Dictionary. com Random House, Inc. February 13, 2013. â€Å"Journalism†. Word reference. com. Arbitrary House, Inc. February 13, 2013 Sylvia. â€Å"Visual Arts-More Than Ordinary Significance† designtaxi. com. TAXI configuration organize August 16, 2005. Web February 3, 2013. â€Å"10 Most Famous Paintings ever. †touropia. com. Touropia. October 30, 2010 Web. February 3, 2013 .

AP World History Essay 2020 Sample Essays

AP World History Essay 2020 Sample EssaysIf you're about to embark on an AP World History survey course, it's important that you know what to expect from the class so that you can prepare yourself for the assignment. You'll find that there are a number of different ways that AP World History Essay samples essays are structured, but there are three things that they all have in common:They're short, about three to five pages, and they're designed to have you read. Because you'll be writing in an essay format, they need to be short enough to allow you to move the main points you want to make in them easily and quickly, but they're not going to be so short that you spend the entire time trying to think of new ideas. And they're not going to be so long that they have you reading them in a slow, monotonous way.All three types of sample essay require that you write within a certain number of minutes. In order to make sure that you're ready to start writing, these specific guidelines need to be met before you begin.First, you need to be aware of the specific standards for proofreading and editing that apply to your student's work. The essay samples that are available for use in AP World History Essay courses must contain no spelling or grammatical errors, and the language must be clear and to the point. Additionally, the essay must contain no typos or poorly worded sentences.Second, your editor will ask that you check for any spelling or grammar errors in the essay as soon as you get it back from the author. They're also looking for typographical errors, where the wordings may not match the way that the paper is laid out or that the sentences do not flow in a straight line. Remember that AP courses don't use 'print-ready' papers and that students are constantly being asked to proofread the material that they have written.Third, you should get the sample essays back from your editor as soon as possible after they've been proofread. Most people expect their assignments t o arrive a few days after you've received them, but the actual response time can vary depending on how busy your editor is. Usually, this is something that you won't have any control over, but there are a few things that you can do in order to speed up the process.One thing that you can do is make sure that your student's paperwork is well organized. You can't change this immediately, but if you give the assignment to your student a few days ahead of time, you'll have a better chance of getting everything back on track quickly. You should also make sure that they keep their student works on a thumb drive.Finally, if you have a good relationship with your editor, they may give you copies of their essays after they've already been edited. This is typically the case when the essay is very similar to the original, and the publisher has been happy with your edits and your grade. These copies are generally only made available to you after the essays have been reviewed and re-reviewed, so it is definitely worth the effort if you want to get a copy of your student's essay.

Essay on Revenge in Hamlet - 912 Words

William Shakespeare is considered the greatest writer of the English language. Shakespeare wrote hundreds of pieces, from sonnets to plays. Hamlet is one of his most well-known plays. There isn’t any shortage of revenge in Hamlet, and so that is the theme we’ll be discussing. Hamlet and Laertes are the most obvious character with revenge in their minds, and that’s who we’ll be focusing on throughout the essay. Two months before the beginning of the play, the King Hamlet dies. The King shows himself to two guards, Barnardo and Francisco, at first. The guards decide to bring in Horatio, who brings Marcellus, to see the spirit as well. This is so they can confirm its existence, as Horatio was a well-respected†¦show more content†¦The re-enactment also has Hamlet question himself about the truth as to why he hasn’t done anything to avenge his father as of yet. During the play, Hamlet observes his uncle and his reaction to the actions to see if the plan would work. It did, Claudius freaks out and flees the room and Hamlet pursues him. When Hamlets catches up to Claudius, he is kneeling and praying and Hamlet pulls out and his sword in attempt to kill him right then and there. However, Hamlet suddenly changed his mind, realizing that if he kills Claudius while he is praying and repenting, he will no doubt go to Heaven. Hamlet decides that Claudius doesn’t deserve to go to Heaven, but to Hell. Hamlet puts his sword down and procrastinates on his revenge. The third and final confrontation of the two family members doesn’t occur till the end of play. Hamlet escapes from his uncles murder attempt on him. Hamlet and Laertes are having a sword duel when Queen Gertrude unexpectedly from a glass of poison intended for Hamlet. Laertes stabs Hamlet with a poisoned sword when Hamlet is not looking, Hamlet is then able to get hold of the same sword and stabbed Laertes back. While this happens, Queen Gertrude dies. Simultaneously, Laertes is lying down dying. He reveals to Hamlet that everything, the sword and the drink, were all Claudius’ doing in order to kill Hamlet. Hamlet in now in a ball of fury, he goes up to Claudius and wounds himShow MoreRelatedRevenge in Hamlet1070 Words   |  5 Pagesmost tragic story lines of Shakespeare’s plays, Hamlet is definitely one of them. In William Shakespeare’s play Hamlet, Fortinbras, Hamlet and Laertes each demonstrate the ways revenge leads to tragedy when they are unable to cope with the loss of a loved one. Young Fortinbras has intentions of honoring his father’s loss by gaining the territory that was rightfully theirs. The lengths he is willing to go compare to Hamlet’s determination to seek revenge upon his uncle, and father’s murderer, ClaudiusRead MoreTheme Of Revenge In Hamlet1763 Words   |  8 PagesRevenge is one of the deepest instincts common to humanity. Different people emit different purposes of revenge and are most likely filled with an internal confliction of emotions. Once that individual gets his/her revenge, a feeling of justice is established in the mind. Unfortunatel y, many people blindly take revenge without thinking of their actions or the consequences and believe that they will be able to move on after they take revenge. Revenge is ultimately placed in the hands of the impatientRead MoreRevenge Themes in Hamlet1077 Words   |  5 PagesIn the play ‘Hamlet written by William Shakespeare in Elizabethan times, the theme of revenge is a constant throughout the plot. Not only does it underlie almost every scene, but it also has a major effect on the story as a whole. Two of the main revenge plots within the play are Hamlets aim to avenge his father by killing his uncle, the king Claudius, and Laertes aim to avenge the murder of his father by killing Hamlet. These two revenge plots play a major role in presenting to the audience theRead MoreRevenge In Hamlet Essay1900 Words   |  8 PagesHamlet is visited by his father’s ghost who ultimately gives him the task of enacting revenge upon Claudius, but because of his suppressed resentmen t he clashes with the idea of achieving retribution for his father. In addition â€Å"Sigmund Freud, in a letter to Wilhelm Fliess, announced that he had found in his own development all the symptoms of the Oedipus complex and that he was coming to consider â€Å"love of the mother and jealousy of the father† (Faber pg. 79). Hamlets impulsive actions seem to beRead MoreTheme Of Revenge In Hamlet792 Words   |  4 PagesRevenge is something most people seek when they are hurt by someone or a loved one of theirs is hurt. Revenge can be a physical or verbal action toward someone. In William Shakespeare’s play, Hamlet, the play has a major theme of revenge. Many of the characters in the play are seeking revenge, such as Hamlet, Claudius, and Laertes. Some of the characters are seeking revenge due to their father’s deaths, and others are encouraging someone to seek revenge. The theme revenge can lead to death is seenRead More Revenge In Hamlet Essay1109 Words   |   5 Pages Hamlet nbsp;nbsp;nbsp;nbsp;nbsp;Hamlet is a classic example of a tragedy as Hamlet suffers while trying to avenge his fathers death and eventually dies at the end while attempting to do so. Hamlet feels empty without resolution to his fatheramp;#8217;s death and since there is no justice system that is going to reveal the truth about his fatheramp;#8217;s death, he must take it into his own hands. Hamlet delays killing Claudius for a long time after the ghost appears. Hamlet delays hisRead MoreRevenge And Justice In Hamlet968 Words   |  4 Pagessaid, â€Å"Revenge is the act of passion, vengeance is an act of justice.† Many people seek revenge and try to disguise it as justice. Revenge can either be justifiable or unjustifiable based on the circumstances of the offense. Someone’s vengeance can be the establishment of justice, but revenge is not always justice. Revenge is defined as the action of inflicting hurt or harm on someone for an injury or wrong suffered at their han ds (Webster Dictionary). Justice is based on actions while revenge is basedRead MoreRevenge in Hamlet Essay1152 Words   |  5 PagesIn his play Hamlet, William Shakespeare frequently utilizes the word â€Å"revenge† and images associated with this word in order to illustrate the idea that the pursuit of revenge has caused the downfall of many people. He builds up the idea that revenge causes people to act recklessly through anger rather than reason. In Hamlet, Fortinbras, Laertes and Hamlet all seek to avenge the deaths of their fathers. Hamlet and Laertes manage to avenge their father’s deaths and in doing so, both rely more on theirRead MoreEssay On Revenge In Hamlet723 Words   |  3 Pages Hamlet essay â€Å"An eye for an eye, and a tooth for a tooth† is a widely known statement referring to revenge, though many don’t know the origins of the saying. The thing is, however, is it truly that simple? Or does revenge cause more problems than it solves? In the case of the play Hamlet, written by Shakespeare in the sixteenth century, it could be argued that it changes the way that people would look at revenge and put a spotlight on its complexities. In Hamlets quest for revenge for his father’sRead MoreRevenge And Betrayal In Hamlet1531 Words   |  7 PagesThe play, Hamlet by William Shakespeare, surrounds the central idea of revenge and betrayal. Revenge drives the characters and determines their actions throughout the play, which results in several instances of betrayal. With revenge, the friendship and loyalty of characters are tested and conflicts are established between characters. Hamlet’s father, the king of Denmark, was helplessly poisoned by his own brother, Claudius. Hamlet, the protagonist, becomes aware of his father’s death and finds himself

The World s International Business Environment And...

The trend I have chosen is the Internet, anywhere, anytime. I believe it is very relevant in today’s international business environment and affects everyone in the global economy in some-way. In 1957 when the then Soviet Union launched Sputnik, the first man-made satellite. The Cold War was at its peak, and the United States and the Soviet Union considered each other enemies. President Dwight D. Eisenhower created the Advanced Research Projects Agency (ARPA) in 1958 as a direct response to Sputnik s launch. In the 1950s, computers had a fraction of the power and processing ability you can find in a modern PC and were so large that devices filled entire rooms. Many computers could only read magnetic tape or punch cards, and there was no way to network computers together. ARPA aimed to change this by enlisting the help of the company BBN, to create a computer network. This network connected four computers running on four different operating systems and was called ARPANET. In 1990, Tim Berners-Lee developed a system designed to simplify navigation on the Internet. Over time, this system became known as the World Wide Web. It didn t take long for some people to mistakenly identify the Internet and the Web as the same thing. The Internet is a global interconnection of computer networks where as the World Wide Web is a way to navigate this massive network. By using the World Wide Web, the Internet became much more accessible. Today, the Internet is more complex than ever. ItShow MoreRelatedCompare and Contrast the Current Era of Globalization with the First Age of Globalization (1850s-1920s). What Are the Advantages and Disadvantages of Globalization in Its Current Context?1720 Words   |  7 Pagesthere is absolutely no reason for us to believe that a brighter future for the world is an impossibility. I’m going to solve the problem which is about the difference between the first and second globalization eras. From my point of view, I should stress few key points such as the reason for the beginning and ending of the two different period globalization, the driver of the two globalization, how the first and second world war affected the first and second globalization eras and the influence of technologyRead MoreFedex Macroenvironment Study1618 Words   |  7 PagesCultural Environment The cultural environment is made up of institutions and other forces that affect society basic values, perceptions, preferences and behaviors. The internet and World Wide Web are extremely well suited for conducting business electronically on a global basic, Web-based Electronic Commerce(EC) has introduced unprecedented opportunities for the marketing of products and services, accompanied by features, functionality and innovative methods to serve and support consumers. E-commerceRead MoreThe Importance Of A New Leader Elected Or Placed At Office Within The Countries Of The World1662 Words   |  7 Pages†¢ Political- There will always be a new leader elected or placed in office within the countries of the world. Sometimes leaders clash on their beliefs on how the country should be run, including the companies that conduct business in and with the country. Coca-Cola will have to be diligent in remaining aware of these leaders and their agendas. Changes will come, and some will not be beneficial to the company. The company must be aware of these changes in order to develop strategy for operations withinRead MoreThe Impa ct Of Web 2.0 Technology On An Global Market Place1634 Words   |  7 PagesMKT20011 Managing the Global Market Place Essay - The Impact of Web 2.0 Technology on an international firm’s approach to Managing the Global Market Place The global marketplace consists of business transactions amongst all nations around the world that are not restricted by geographic locations. This worldwide scale of sales, purchase and exchange of goods and services unsurprisingly makes it much more difficult to manage, as opposed to a smaller, domestic business. It is important forRead MoreGeneral Electric Light Company Analysis Essay1011 Words   |  5 Pagesand over 295 manufacturing plants located in 39 other countries around the world. GE offers products and services across the United States, Mexico, Europe, Asia, Middle East and many other countries. GE’s headquarters are located in Fairfield, Connecticut. In 2015, the company announced the GE Capital Exit Plan, where they plan to reduce the size of their financial service business. They will be selling off secondary business interests and some investments but still retaining particular assets toRead MoreGlobalization Has Changed the World in Different Way818 Words   |  4 Pagesonly America but the whole world in an economic point of view. Thomas L. Friedman is one author that provides proof that globalization has improved economies such as lifestyle, business, shopping malls, and the vehicles we drive. Friedman defines globalization â€Å" as the inexorable integration of markets, transportation systems, and communication systems to a degree never witnessed before in a way that is enabling corporations, countries, and individual to reach around the world farther, faster, deeperRead MoreThe Success Of Sam Walton1702 Words   |  7 PagesSam Walton graduated from the University of Missouri in Columbia with a degree in economics in 1940 (Biography.com Editors, n.d.). He entered the retail business in 1944 in Newport, Arkansas as the owner of a franchise store called Ben Franklin (Shenron, 2009). Six years later Walton relocated the store to the town square of Bentonville, Arkansas and renamed it Walton’s Five and Dime. By 1962, Wa lton’s innovational management style empowered him to open a second store just seven miles down theRead MoreThe Lexus And The Olive Tree1118 Words   |  5 PagesReligion, and how the impact of people religion affect the countries. The Lexus and the Olive Tree by Thomas Friedman expresses Friedman development on new strategies on globalization and focuses on globalization of the world on the political and economic system. Uses historical views on capitalism. Friedman sources are more toward business standpacks. Friedman expresses the global economic liberty, and how societies face situation in today’s world. Friedman uses in his title the lexus and the oliveRead MoreWhy Canada Is Multicultural Nation974 Words   |  4 Pagesis regarding the exclusive sections on business travel and flow of skilled temporary foreign workers. Under this the credential recognition in light of a section states that there will be no limits and no testing of foreign skilled workers who are amount these 12 countries and can easy flow in and out of the countries without ant restrictions. As we all know that Canada is a global country and global doesn’t only mean that it is developed nation but global in terms of expectin g new people and immigrantsRead MoreEffects Of Globalization On Development And Globalization Essay1229 Words   |  5 PagesGlobalization is a term that is used everyday to explain the expansion of product and cultures all around the world. Globalization can be argued that it either helps or hinders development. Globalization can be looked at on many dimensions. Ecological globalization is one point of view. This can be described as the influences on the environment.   The environment has always been a global issue, but it is not necessarily a part of globality (Steger, 87). Another dimension of globalization is Cultural

What Love is for Shakespeare Free Essays

Like every other poet, mainly characterized by idealism and creativity, William Shakespeare views love as an eternal and ideal state of being. People often look at its grim features. But Shakespeare chose to distinguish love from pain, as what it naturally is. We will write a custom essay sample on What Love is for Shakespeare or any similar topic only for you Order Now This essay will try to discuss love as seen by Shakespeare and written in his 66th sonnet. Shakespeare wrote the sonnet by citing important influences on love – time and place, beliefs, church and politics, life and death, change, and permanence. He admits that there are impediments because of these factors, but he refuses to give in and be stopped by them. He said, â€Å"Let me not to the marriage of true minds admit impediments. † These impediments for him are considered to be fixable, as he said in Much Ado (MA. II. 2. 1-4. ). Shakespeare disagrees on the kind of love that is easily broken or vanished. He thinks that it is permanent and doesn’t yield to heavy toil and suffering. He said, â€Å"Love is not love which alters when it alteration finds, Or bends with the remover to remove:† This is actually common to everyone, particularly those who are new to such intense feeling and have not yet experienced the pain of their first love. However, Shakespeare thinks of love as an unyielding and enduring connectedness. He then compared it to a beacon used by sailors in shipping, unshakeable even by great waves and storms. â€Å"O, no! it is an ever-fixed mark, That looks on tempests and is never shaken. † Love guides every wandering soul like the northern star guides every sailor. He wrote, â€Å"It is the star to every wandering bark, Whose worth’s unknown, although his height be taken. † Also, love is not a plaything or a toy easily broken by ageing. â€Å"Love is not Time’s fool,† proves that love is not based on physicalities that rots as Time dictates. Love endures even Time and doesn’t change in distance served. The fleeting time is measured by weeks and hours but these don’t matter really for a love that endures change. Death may end everything and given that we don’t believe in continued life after death, reincarnation perhaps, love will bring people to their end, still holding each other tight, even with their hands cracked by age. He said, â€Å"Love alters not with his brief hours and weeks, But bears it out even to the edge of doom. † However love may seem perfect and eternal to Shakespeare, he still realizes that everything has an end. This is explained by a seemingly underscored concluding couplet of the sonnet. Love will always be a part of life that is temporary. Nonetheless, he has already made his claim and established his points on the wondrous feeling brought by love to the extent that he seeks challenges from other people and willingly sacrifices the validity of all his sonnets, the melting pot of his romanticism, when this treatise on love is proven wrong. This sonnet has been read widely, like all of his other works, and became the basis for those who seek answers on the question of what love really is. It is never wrong to be idealistic, especially on issues as fulfilling as this. However, we must always accept that everything has its end. Since everyone who feels such love is going to die anyway. Still, Shakespeare is one of those who aims high and gives this very particular topic the right for eternity and endurance. Love is never a simple thing, it is wide and complicated. It digs in people’s hearts and reveals what they truly are, without much consideration of what others might say or what time has kept ahead for him. It is worthy of the best imaginations, best literatures, and best descriptions no matter how painful it is at times, the happiest point of loving is always far eternal than that of other source of happiness. How to cite What Love is for Shakespeare, Papers

Starbucks †Going Global Fast

Abstract Starbucks, like other companies, has continued to expand its global operations for enhanced business sustainability. As a matter of fact, the company is going global by entering new markets. On the other hand, there are various risks that the company is facing in international markets. Therefore, Starbucks has been forced to deal with various elements in entering global markets to enhance its operations.Advertising We will write a custom essay sample on Starbucks – Going Global Fast specifically for you for only $16.05 $11/page Learn More Introduction Starbucks prides itself as the largest coffeehouse company around the globe. It was started in Seattle as a coffee bean roaster and retailer (Starbucks, 2010, p. 8). From thereon, the company has been expanding as time goes by to reach new markets. Wholesomely, the company has more than 17,800 stores in 49 different countries (Starbucks, 2010, p. 12). Most of these stores are based in the Un ited States of America. In addition, it has a large range of products to suit different market needs and tastes. In a broad perspective, most of its products are seasonal. This means that they are specific to a given locality that the company operates a store. Starbucks has always had good growth plans and in 2009 it had projected to open 900 stores outside the United States to enhance its global operations (Starbucks, 2010, p. 6). Starbucks global expansion: Controllables It should be known that the company has dealt with relevant controllable elements in entering global markets. The company has had a big challenge of maintaining its own growth (Starbucks, 2010, p. 21). As a matter of fact, it does not have any debt and has been financing its expansion programs without any problem. The company has also been forced to maintain a tight grip on its own image. To deal with this issue, it has ensured that most of its stores are company owned. This implies that there will be no franchise s to slow down its operations in different perspectives. Price is another controllable element that the company has had to contend with. For instance, Italian bars have prospered by offering customers various quisines. Starbucks has controlled its advertising and therefore saved a bundle on its marketing costs (Pendergrast, 2001, p. 8).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As a matter of fact, it only spends 1% of its revenues on advertising and this is very effective and efficient. Most of this is incurred on new product launches and new flavor drinks. When compared with other companies that spend more than $ 300 million on advertising, the company spends $30 million (Pendergrast, 2001, p. 13). Management expansion tactics have been kept within the reach of the company’s resources in expanding to new markets (Starbucks, 2010, p. 24). This has made it possible for the comp any to design and open a new store in less than 16 weeks. In addition, it has also been able to recoup its investments in less than three years. Innovation is another controllable element that the company has continually used to its advantage (Pendergrast, 2001, p. 32). In this case, the company has been highly innovative as far as its beverages are concerned. This can be explained from the fact that it has installed automatic espresso machines in more than 800 locations in a bid to improve service delivery in new markets (Bryant, 2009, p. 11). Some years back, the company began offering prepaid cards. This has improved its activities in new international markets. Technology has been embraced at an internal level in the company’s global expansion strategy (Pendergrast, 2001, p. 12). In this case, Web technology has been included in its systems to increase service delivery. This means that customers can preorder and pre-pay for various pastries and beverages. Starbucks global expansion: Relevant uncontrollable elements The company has had to cope with the unpredictable challenge of being refereed to as a mature company (Starbucks, 2010, p. 6). This has been witnessed in the US but has spread to other foreign markets. In this case, the company will continually face a hostile reception from different future consumers. The company can not control the number of the youthful population in different markets. This means that it has to continually re-invent itself for enhanced sustainability. It has been extensively involved in market research to know the needs of different market segments (Bryant, 2009, p. 431).Advertising We will write a custom essay sample on Starbucks – Going Global Fast specifically for you for only $16.05 $11/page Learn More As the company spreads out, it has faced different cultural challenges in distinct markets. It should be known that countries have diverse cultural backgrounds. Culture defines the tastes and preferences of different consumers. Therefore, the company has been forced to understand different cultural aspects to strengthen its presence (Bryant, 2009, p. 65). It is quite obvious that a given commodity might not do well in new international markets. In this case, Starbucks has continually enhanced its product line to suit new market needs and preferences. There is no company that can control the pace of technological advancements. Technology has continued to spread very fast as time goes by (Pendergrast, 2001, p. 32). For enhanced operations, the company should keep pace with various advancements for an improvement in its operations. To remain relevant, Starbucks has always embraced technology and incorporated it in its operations in relation to the demands of a given new market. Such advancements have been seen in the development of a prepaid card for customers (David, 2007, p. 7). Competition has been increasing in different markets like Japan. This competition h as been intensified as customers demand new experiences. Therefore, the company should cope up with competition as it is not in any capacity to control it. For example, it has consistently developed a broad new menu in Japan to remain competitive. This has seen it increase its stores to 700 (David, 2007, p. 13). To keep off competition, it has also developed seasonal products to suit the needs of the market at that particular time (Bryant, 2009, p. 25). Starbucks has also had to contend with various political and legal bindings. An example is France’s arcane regulations and labor benefits. Major sources of risks facing Starbucks in its international markets One of the major risks that the company has faced is a saturated market. Though this has been witnessed in domestic markets like US and Canada, its effects have been felt in new and international markets. As much as it has more than 17,800 stores in 49 different countries, the company considers this as an upper limit of co ffee shop saturation (Starbucks, 2010, p. 15).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For instance, saturation has also been witnessed in Japan where the effect of new shops has slowly worn off. To curb this threat, the company has continually renovated its stores and improved its services to remain strategic in the market (Bryant, 2009, p. 35). Another source of risk is loosing customers. This is because the company offers very few options to different consumers. As a mater of fact, it has been importing its flagship products to new markets. As much as markets may be related, the company needs to develop products based on different tastes and preferences. This will protect it from losing customers who want new experiences (Bryant, 2009, p. 63). The Generation X does not feel comfortable with Starbucks stores and this is a very big source of business risk in international markets. In this case, the company might end up facing a very hostile reception from its future customers. As a matter of fact, they will be turned away by the power and image of the company’ s well known brand. To solve this problem, the company should continually redesign its brand to make it more appealing to the youthful market (Michelli, 2006, p. 17). Global expansion poses a big risk to the company’s international markets. This is because it makes less money from its overseas ventures. Such overseas ventures are operated in partnership with local businesses. In this case, the company should focus on a good strategic alliance that will increase its profitability. For instance, it can embrace alliances in the acquisition of properties instead of partnerships (Michelli, 2006, p. 19). Great obstacles will also be seen in SRC and Ethnocentrism with local partners. To solve this, the company can keep away SRC and Ethnocentrism from its decision making. There is another risk of employee disruption. In this case, there is a perception that most of the company’s employees are dissatisfied with their pay. Starbucks should therefore focus on new ways of reducing employee disruption to enhance service delivery in its stores (Michelli, 2006, p. 39). Critique Starbucks overall corporate strategy The company has been making various loses because of an apparent mismatch between its customer expectations and corporate strategy. Although the company dominates the USA market, there are other states that don’t have a single Starbuck store (Starbucks, 2010, p. 25). This means that it has not paid attention to the whole market. The company believes that it can make many sales by increasing its stores every now and then. By increasing its stores in domestic and international markets day by day, the company has forgotten to focus on its key mission of satisfying customer needs (Warner, 2004, p. 11). It should be known that the company can design and develop a new store in less than 16 weeks. Starbucks has continually focused on the older generation thereby forgetting the Generation X (Bryant, 2009, p. 75). In this case, it does not have a differ ential pricing for the youthful market. For instance, some of them find it absurd to pay $3 for a cup of coffee. The company has relied on franchising to expand its business outside United States and this undermines its strength in key domestic markets (USA and Canada). It is undeniable that the company is going global but its spending has not been matching its market status (Warner, 2004, p. 14). Starbucks only spends 1% of its revenues on advertising unlike other major companies that spend 10% of their revenues. This poor spending ultimately negates its brand building initiatives outside USA (Bryant, 2009, p. 67). Starbucks has in one way or the other created barriers to entry for other competitors through its somehow predatory real estate strategy (David, 2007, p. 18). This is not good in a free and competitive market and may attract a lot of dissents from customers and the community. The company’ does not pay its workers well in relation to their workload. This has create d a lot of dissatisfaction among employees. Apart from this, Schultz, the company’s chairman, has been making scathing comments that might affect its business in Muslim dominated regions (Michelli, 2006, p. 41). How Starbucks can improve profitability in Japan The company can still improve its profits in Japan by repositioning its products and services. As a matter of fact, Japanese customers are less conscious about prices. More attention should be focused on the youthful generation as they have good growth prospects. Because there are many competitors in Japan, the company can either increase benefits or reduce prices to keep off intensified competition. Japanese people are very busy and might not find enough time to visit Starbuck stores. In this case, it can introduce the US online system where customers will give their orders through the internet (Starbucks, 2010, p. 32). In addition, it can also come up with an effective entertainment or cultural campaign to entice vari ous Japanese youths. This will likely attract youths to the company’s stores. Extra activities can also be added to its existing product line to suit different market tastes. In this case, the company will be able to increase its profitability in Japan (Bryant, 2009, p. 31). Conclusion Starbucks has been increasing its global activities to expand its market beyond USA and Canada. This has seen the company establish its presence in more than 49 countries. Therefore, it has had to cope with the unpredictable and predictable elements in entering these markets. As much as it has more than 17,800 stores in 49 different countries, the company considers this as an upper limit of coffee shop saturation. The company has faced various criticisms because of its overall corporate strategy. This should be effectively taken care of for enhanced sustainability. For instance, the company believes that it can make more sales by increasing its stores every now and then. Despite all these probl ems, the company can still remain profitable in its key markets like Japan by embracing good growth strategies. Reference List Bryant, S. (2009). Everything but the Coffee: Learning about America from Starbucks. California: University of California Press. David, R. (2007). Struck By Starbucks. New York: Forbes. Michelli, J. A. (2006). The Starbucks experience: 5 principles for turning ordinary into extraordinary. New York: McGraw-Hill. Pendergrast, M. (2001). Uncommon Grounds: The History of Coffee and How It Transformed Our World. London: Texere. Starbucks. (2010). For business. Web. Starbucks. (2010). Starbucks coffee Japan. Web. Warner, M. (2004). Cup of Coffee, Grain of Salt. New York: New York Times. This essay on Starbucks – Going Global Fast was written and submitted by user Aubrey Goff to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.