The novel & Frankenstein Essay Example for Free

The tale Frankenstein Essay How does Shelley make compassion toward the Monster, just as for Victor Frankenstein, in the novel, Frankenstein? Mary Wollstonecraft Shelley, brought into the world 30th August 1797 was the mysterious essayist who was worshiped over because of her novel, Frankenstein. She was an abstract symbol in the sentimentalism period in the mid 1800s. The all inclusive well known novel was distributed in 1818 when Shelly was at 21 years old. Shelley chose to present her novel namelessly as in that phase in history ladies were not paid attention to in the public arena and were survivors of misogynist and biased developments. The epic was initially an apparition story in which she composed while being overpowered by a progression of cataclysms throughout her life; the most exceedingly terrible of these were the self destruction of her relative, Fanny Imlay. Frankenstein is viewed as the best gothic sentimental novel in history and furthermore thought of as the primary sci-fi novel. Gothic frightfulness was a typical class of utilization in the time Frankenstein was composed. This was a period of incredible books, for example, Dracula and Hound of the Baskervilles. Gothic frightfulness is generally set in dim mansions and wide open with ghostly groaning music and awful climate. Written in 1818, Frankenstein is the profoundly upsetting story of a tremendous anonymous creation that was made for the sake of science. Gigantic and solid, the animal, made by Victor Frankenstein slaughters and murders numerous all through the story, yet thinking about his heartbreaking beginnings, I should ask, who is the genuine beast in this gothic story of frightfulness? Frankenstein is astutely written in two sections. The initial segment of the book is described from Frankensteins perspective as he relates his story to a boats commander. The second piece of the story is the beast disclosing to Victor how he came to discover him and what had befallen him since he was relinquished. This method keenly permits the peruser to see the two sides of the story and judge who the genuine beast is. In section five of Mary Shelleys Frankenstein, the animal is given life. The initial passage utilizes pitiable false notion, utilizing the climate to put things in place. The primary lines of the section, it was a grim night in November, and the downpour pattered terribly against the windowpanes, utilize conventional gothic ghastliness landscape.

Journalism Is Art

News coverage Is Art Journalism is characterized as â€Å"writing that reflects shallow idea and research, a famous inclination, and rushed arrangement thought about as embodying topical paper or well known magazine composing as recognized from researcher composing. † Art is characterized as â€Å"the quality, creation, articulation, or domain, as indicated by tasteful standards, of what is excellent, engaging, or of more than conventional noteworthiness. † So how are the two related? News coverage and workmanship are connected by definition in light of two things. To begin with, they are connected in light of the fact that the two of them require shallow thought.Without inventiveness or a basic reasoning procedure the article won't be not quite the same as anybody else’s. What isolates the New York Times writer from a school paper columnist? It isn't simply pay. It is unadulterated experience and inventiveness. Any great composing requires innovative reasoning. Each bit of composing is individualized by the character and inventiveness of the essayist Same with workmanship. On the off chance that everybody thought a similar way, at that point we wouldn’t have astonishing works of art like the Mona Lisa by Leonardo Devinci or Starry Night by Vincent Van Gaugh that stands apart from your nearby artist.Each craftsman has various styles of painting. A model would be present day craftsmanship and view workmanship. Each requires various fortifications in various zones of ability. Much the same as writers, one author may compose astonishing segments however with regards to a hard news story they are not as solid. Besides news coverage and workmanship is connected by definition since the two of them have more than normal noteworthiness. Sylvia, who composes for the TAXI configuration arrange cites, â€Å"When we are so profoundly moved by an encounter that we need to impart it to other people, we are the place workmanship starts. Workmanshi p shouldn't be â€Å"understood† or to be enjoyed.Like life itself, it can just be experienced. However the more we comprehend what workmanship can offer, the more extravagant our experience of it will be. † This announcement can be identified with news coverage. As a columnist, we expound on what moves us to share or advise others. Articles are not constantly written to be appreciated. They are now and again used to break the most shocking news. These sorts of articles simply can just essentially be experienced. This is a piece of the specialty of reporting. It is a piece of life. Great news coverage just as great craftsmanship has sway on our life. An article may uncover secretes of the legislature and ddress issues that we ought to know about in our locale. Workmanship impacts our life a similar way. The artwork La Maja Desnuda by Spanish painter Francisco Goya brought a lot of debate up in the late 1700’s. This work of art was one of the primary bare composit ions portraying pubic hair on a lady. Goya was deprived of his situation of a Spanish court painter after this work of art was uncovered. It affected individuals, much the same as reporting. This semester I have had my first experience as a writer. I am taking a paper print class and composing for the school paper, The Bridge.When I initially began the class I did not understand what I was getting into. Tight cutoff times, various styles of articles, gathering data from now and then non-willing sources, and the entire separate craft of photojournalism were a stun to me. I see news coverage as a craftsmanship in light of understanding. Much the same as a work of art it requires some investment, innovative idea, and has various styles Many individuals contend that news coverage is a withering craftsmanship or not a workmanship by any means. I can concur with the way that reporting is a perishing craftsmanship. Prior to TV and radio, paper print was the main method of flowing the news by some other means than expression of mouth.It is vastly different in this day and time. We currently have TV that have correspondents report to us live news. A paper can not break the news live for its crowd. Papers are thinking that its harder to be effective in this day and time. On the opposite side of this contention, individuals have greater chance to compose as a writer due to web. It no longer ties us to neighborhood composing. An individual in Kentucky can compose an article for the New York Times and just send it by email in the matter of seconds. A few people don't think news coverage is a craftsmanship since they have not experienced it for themselves.Just like me, before I encountered news-casting for myself I thought it was much the same as some other sort of composing. These individuals think news coverage is antiquated and would much rather have their news conveyed to them by TV, bypassing perusing a real article since they need to be educated the most straightforwa rd way imaginable. They accept broadcast media is progressively precise and simpler to be fathomed. We have to spare the specialty of print news coverage. When was the last time you seen a youngster perusing a real print of the paper when they were not in it?I figure schools should make understudies read news papers to be educated regarding current issues in the network. This would better improve their understanding abilities and advance paper print. Reporting as a craftsmanship will possibly cease to exist in the event that we let it. Work Cited â€Å"Art† Dictionary. com Random House, Inc. February 13, 2013. â€Å"Journalism†. Word reference. com. Arbitrary House, Inc. February 13, 2013 Sylvia. â€Å"Visual Arts-More Than Ordinary Significance† designtaxi. com. TAXI configuration organize August 16, 2005. Web February 3, 2013. â€Å"10 Most Famous Paintings ever. †touropia. com. Touropia. October 30, 2010 Web. February 3, 2013 .

AP World History Essay 2020 Sample Essays

AP World History Essay 2020 Sample EssaysIf you're about to embark on an AP World History survey course, it's important that you know what to expect from the class so that you can prepare yourself for the assignment. You'll find that there are a number of different ways that AP World History Essay samples essays are structured, but there are three things that they all have in common:They're short, about three to five pages, and they're designed to have you read. Because you'll be writing in an essay format, they need to be short enough to allow you to move the main points you want to make in them easily and quickly, but they're not going to be so short that you spend the entire time trying to think of new ideas. And they're not going to be so long that they have you reading them in a slow, monotonous way.All three types of sample essay require that you write within a certain number of minutes. In order to make sure that you're ready to start writing, these specific guidelines need to be met before you begin.First, you need to be aware of the specific standards for proofreading and editing that apply to your student's work. The essay samples that are available for use in AP World History Essay courses must contain no spelling or grammatical errors, and the language must be clear and to the point. Additionally, the essay must contain no typos or poorly worded sentences.Second, your editor will ask that you check for any spelling or grammar errors in the essay as soon as you get it back from the author. They're also looking for typographical errors, where the wordings may not match the way that the paper is laid out or that the sentences do not flow in a straight line. Remember that AP courses don't use 'print-ready' papers and that students are constantly being asked to proofread the material that they have written.Third, you should get the sample essays back from your editor as soon as possible after they've been proofread. Most people expect their assignments t o arrive a few days after you've received them, but the actual response time can vary depending on how busy your editor is. Usually, this is something that you won't have any control over, but there are a few things that you can do in order to speed up the process.One thing that you can do is make sure that your student's paperwork is well organized. You can't change this immediately, but if you give the assignment to your student a few days ahead of time, you'll have a better chance of getting everything back on track quickly. You should also make sure that they keep their student works on a thumb drive.Finally, if you have a good relationship with your editor, they may give you copies of their essays after they've already been edited. This is typically the case when the essay is very similar to the original, and the publisher has been happy with your edits and your grade. These copies are generally only made available to you after the essays have been reviewed and re-reviewed, so it is definitely worth the effort if you want to get a copy of your student's essay.

Essay on Revenge in Hamlet - 912 Words

William Shakespeare is considered the greatest writer of the English language. Shakespeare wrote hundreds of pieces, from sonnets to plays. Hamlet is one of his most well-known plays. There isn’t any shortage of revenge in Hamlet, and so that is the theme we’ll be discussing. Hamlet and Laertes are the most obvious character with revenge in their minds, and that’s who we’ll be focusing on throughout the essay. Two months before the beginning of the play, the King Hamlet dies. The King shows himself to two guards, Barnardo and Francisco, at first. The guards decide to bring in Horatio, who brings Marcellus, to see the spirit as well. This is so they can confirm its existence, as Horatio was a well-respected†¦show more content†¦The re-enactment also has Hamlet question himself about the truth as to why he hasn’t done anything to avenge his father as of yet. During the play, Hamlet observes his uncle and his reaction to the actions to see if the plan would work. It did, Claudius freaks out and flees the room and Hamlet pursues him. When Hamlets catches up to Claudius, he is kneeling and praying and Hamlet pulls out and his sword in attempt to kill him right then and there. However, Hamlet suddenly changed his mind, realizing that if he kills Claudius while he is praying and repenting, he will no doubt go to Heaven. Hamlet decides that Claudius doesn’t deserve to go to Heaven, but to Hell. Hamlet puts his sword down and procrastinates on his revenge. The third and final confrontation of the two family members doesn’t occur till the end of play. Hamlet escapes from his uncles murder attempt on him. Hamlet and Laertes are having a sword duel when Queen Gertrude unexpectedly from a glass of poison intended for Hamlet. Laertes stabs Hamlet with a poisoned sword when Hamlet is not looking, Hamlet is then able to get hold of the same sword and stabbed Laertes back. While this happens, Queen Gertrude dies. Simultaneously, Laertes is lying down dying. He reveals to Hamlet that everything, the sword and the drink, were all Claudius’ doing in order to kill Hamlet. Hamlet in now in a ball of fury, he goes up to Claudius and wounds himShow MoreRelatedRevenge in Hamlet1070 Words   |  5 Pagesmost tragic story lines of Shakespeare’s plays, Hamlet is definitely one of them. In William Shakespeare’s play Hamlet, Fortinbras, Hamlet and Laertes each demonstrate the ways revenge leads to tragedy when they are unable to cope with the loss of a loved one. Young Fortinbras has intentions of honoring his father’s loss by gaining the territory that was rightfully theirs. The lengths he is willing to go compare to Hamlet’s determination to seek revenge upon his uncle, and father’s murderer, ClaudiusRead MoreTheme Of Revenge In Hamlet1763 Words   |  8 PagesRevenge is one of the deepest instincts common to humanity. Different people emit different purposes of revenge and are most likely filled with an internal confliction of emotions. Once that individual gets his/her revenge, a feeling of justice is established in the mind. Unfortunatel y, many people blindly take revenge without thinking of their actions or the consequences and believe that they will be able to move on after they take revenge. Revenge is ultimately placed in the hands of the impatientRead MoreRevenge Themes in Hamlet1077 Words   |  5 PagesIn the play ‘Hamlet written by William Shakespeare in Elizabethan times, the theme of revenge is a constant throughout the plot. Not only does it underlie almost every scene, but it also has a major effect on the story as a whole. Two of the main revenge plots within the play are Hamlets aim to avenge his father by killing his uncle, the king Claudius, and Laertes aim to avenge the murder of his father by killing Hamlet. These two revenge plots play a major role in presenting to the audience theRead MoreRevenge In Hamlet Essay1900 Words   |  8 PagesHamlet is visited by his father’s ghost who ultimately gives him the task of enacting revenge upon Claudius, but because of his suppressed resentmen t he clashes with the idea of achieving retribution for his father. In addition â€Å"Sigmund Freud, in a letter to Wilhelm Fliess, announced that he had found in his own development all the symptoms of the Oedipus complex and that he was coming to consider â€Å"love of the mother and jealousy of the father† (Faber pg. 79). Hamlets impulsive actions seem to beRead MoreTheme Of Revenge In Hamlet792 Words   |  4 PagesRevenge is something most people seek when they are hurt by someone or a loved one of theirs is hurt. Revenge can be a physical or verbal action toward someone. In William Shakespeare’s play, Hamlet, the play has a major theme of revenge. Many of the characters in the play are seeking revenge, such as Hamlet, Claudius, and Laertes. Some of the characters are seeking revenge due to their father’s deaths, and others are encouraging someone to seek revenge. The theme revenge can lead to death is seenRead More Revenge In Hamlet Essay1109 Words   |   5 Pages Hamlet nbsp;nbsp;nbsp;nbsp;nbsp;Hamlet is a classic example of a tragedy as Hamlet suffers while trying to avenge his fathers death and eventually dies at the end while attempting to do so. Hamlet feels empty without resolution to his fatheramp;#8217;s death and since there is no justice system that is going to reveal the truth about his fatheramp;#8217;s death, he must take it into his own hands. Hamlet delays killing Claudius for a long time after the ghost appears. Hamlet delays hisRead MoreRevenge And Justice In Hamlet968 Words   |  4 Pagessaid, â€Å"Revenge is the act of passion, vengeance is an act of justice.† Many people seek revenge and try to disguise it as justice. Revenge can either be justifiable or unjustifiable based on the circumstances of the offense. Someone’s vengeance can be the establishment of justice, but revenge is not always justice. Revenge is defined as the action of inflicting hurt or harm on someone for an injury or wrong suffered at their han ds (Webster Dictionary). Justice is based on actions while revenge is basedRead MoreRevenge in Hamlet Essay1152 Words   |  5 PagesIn his play Hamlet, William Shakespeare frequently utilizes the word â€Å"revenge† and images associated with this word in order to illustrate the idea that the pursuit of revenge has caused the downfall of many people. He builds up the idea that revenge causes people to act recklessly through anger rather than reason. In Hamlet, Fortinbras, Laertes and Hamlet all seek to avenge the deaths of their fathers. Hamlet and Laertes manage to avenge their father’s deaths and in doing so, both rely more on theirRead MoreEssay On Revenge In Hamlet723 Words   |  3 Pages Hamlet essay â€Å"An eye for an eye, and a tooth for a tooth† is a widely known statement referring to revenge, though many don’t know the origins of the saying. The thing is, however, is it truly that simple? Or does revenge cause more problems than it solves? In the case of the play Hamlet, written by Shakespeare in the sixteenth century, it could be argued that it changes the way that people would look at revenge and put a spotlight on its complexities. In Hamlets quest for revenge for his father’sRead MoreRevenge And Betrayal In Hamlet1531 Words   |  7 PagesThe play, Hamlet by William Shakespeare, surrounds the central idea of revenge and betrayal. Revenge drives the characters and determines their actions throughout the play, which results in several instances of betrayal. With revenge, the friendship and loyalty of characters are tested and conflicts are established between characters. Hamlet’s father, the king of Denmark, was helplessly poisoned by his own brother, Claudius. Hamlet, the protagonist, becomes aware of his father’s death and finds himself

The World s International Business Environment And...

The trend I have chosen is the Internet, anywhere, anytime. I believe it is very relevant in today’s international business environment and affects everyone in the global economy in some-way. In 1957 when the then Soviet Union launched Sputnik, the first man-made satellite. The Cold War was at its peak, and the United States and the Soviet Union considered each other enemies. President Dwight D. Eisenhower created the Advanced Research Projects Agency (ARPA) in 1958 as a direct response to Sputnik s launch. In the 1950s, computers had a fraction of the power and processing ability you can find in a modern PC and were so large that devices filled entire rooms. Many computers could only read magnetic tape or punch cards, and there was no way to network computers together. ARPA aimed to change this by enlisting the help of the company BBN, to create a computer network. This network connected four computers running on four different operating systems and was called ARPANET. In 1990, Tim Berners-Lee developed a system designed to simplify navigation on the Internet. Over time, this system became known as the World Wide Web. It didn t take long for some people to mistakenly identify the Internet and the Web as the same thing. The Internet is a global interconnection of computer networks where as the World Wide Web is a way to navigate this massive network. By using the World Wide Web, the Internet became much more accessible. Today, the Internet is more complex than ever. ItShow MoreRelatedCompare and Contrast the Current Era of Globalization with the First Age of Globalization (1850s-1920s). What Are the Advantages and Disadvantages of Globalization in Its Current Context?1720 Words   |  7 Pagesthere is absolutely no reason for us to believe that a brighter future for the world is an impossibility. I’m going to solve the problem which is about the difference between the first and second globalization eras. From my point of view, I should stress few key points such as the reason for the beginning and ending of the two different period globalization, the driver of the two globalization, how the first and second world war affected the first and second globalization eras and the influence of technologyRead MoreFedex Macroenvironment Study1618 Words   |  7 PagesCultural Environment The cultural environment is made up of institutions and other forces that affect society basic values, perceptions, preferences and behaviors. The internet and World Wide Web are extremely well suited for conducting business electronically on a global basic, Web-based Electronic Commerce(EC) has introduced unprecedented opportunities for the marketing of products and services, accompanied by features, functionality and innovative methods to serve and support consumers. E-commerceRead MoreThe Importance Of A New Leader Elected Or Placed At Office Within The Countries Of The World1662 Words   |  7 Pages†¢ Political- There will always be a new leader elected or placed in office within the countries of the world. Sometimes leaders clash on their beliefs on how the country should be run, including the companies that conduct business in and with the country. Coca-Cola will have to be diligent in remaining aware of these leaders and their agendas. Changes will come, and some will not be beneficial to the company. The company must be aware of these changes in order to develop strategy for operations withinRead MoreThe Impa ct Of Web 2.0 Technology On An Global Market Place1634 Words   |  7 PagesMKT20011 Managing the Global Market Place Essay - The Impact of Web 2.0 Technology on an international firm’s approach to Managing the Global Market Place The global marketplace consists of business transactions amongst all nations around the world that are not restricted by geographic locations. This worldwide scale of sales, purchase and exchange of goods and services unsurprisingly makes it much more difficult to manage, as opposed to a smaller, domestic business. It is important forRead MoreGeneral Electric Light Company Analysis Essay1011 Words   |  5 Pagesand over 295 manufacturing plants located in 39 other countries around the world. GE offers products and services across the United States, Mexico, Europe, Asia, Middle East and many other countries. GE’s headquarters are located in Fairfield, Connecticut. In 2015, the company announced the GE Capital Exit Plan, where they plan to reduce the size of their financial service business. They will be selling off secondary business interests and some investments but still retaining particular assets toRead MoreGlobalization Has Changed the World in Different Way818 Words   |  4 Pagesonly America but the whole world in an economic point of view. Thomas L. Friedman is one author that provides proof that globalization has improved economies such as lifestyle, business, shopping malls, and the vehicles we drive. Friedman defines globalization â€Å" as the inexorable integration of markets, transportation systems, and communication systems to a degree never witnessed before in a way that is enabling corporations, countries, and individual to reach around the world farther, faster, deeperRead MoreThe Success Of Sam Walton1702 Words   |  7 PagesSam Walton graduated from the University of Missouri in Columbia with a degree in economics in 1940 (Biography.com Editors, n.d.). He entered the retail business in 1944 in Newport, Arkansas as the owner of a franchise store called Ben Franklin (Shenron, 2009). Six years later Walton relocated the store to the town square of Bentonville, Arkansas and renamed it Walton’s Five and Dime. By 1962, Wa lton’s innovational management style empowered him to open a second store just seven miles down theRead MoreThe Lexus And The Olive Tree1118 Words   |  5 PagesReligion, and how the impact of people religion affect the countries. The Lexus and the Olive Tree by Thomas Friedman expresses Friedman development on new strategies on globalization and focuses on globalization of the world on the political and economic system. Uses historical views on capitalism. Friedman sources are more toward business standpacks. Friedman expresses the global economic liberty, and how societies face situation in today’s world. Friedman uses in his title the lexus and the oliveRead MoreWhy Canada Is Multicultural Nation974 Words   |  4 Pagesis regarding the exclusive sections on business travel and flow of skilled temporary foreign workers. Under this the credential recognition in light of a section states that there will be no limits and no testing of foreign skilled workers who are amount these 12 countries and can easy flow in and out of the countries without ant restrictions. As we all know that Canada is a global country and global doesn’t only mean that it is developed nation but global in terms of expectin g new people and immigrantsRead MoreEffects Of Globalization On Development And Globalization Essay1229 Words   |  5 PagesGlobalization is a term that is used everyday to explain the expansion of product and cultures all around the world. Globalization can be argued that it either helps or hinders development. Globalization can be looked at on many dimensions. Ecological globalization is one point of view. This can be described as the influences on the environment.   The environment has always been a global issue, but it is not necessarily a part of globality (Steger, 87). Another dimension of globalization is Cultural

What Love is for Shakespeare Free Essays

Like every other poet, mainly characterized by idealism and creativity, William Shakespeare views love as an eternal and ideal state of being. People often look at its grim features. But Shakespeare chose to distinguish love from pain, as what it naturally is. We will write a custom essay sample on What Love is for Shakespeare or any similar topic only for you Order Now This essay will try to discuss love as seen by Shakespeare and written in his 66th sonnet. Shakespeare wrote the sonnet by citing important influences on love – time and place, beliefs, church and politics, life and death, change, and permanence. He admits that there are impediments because of these factors, but he refuses to give in and be stopped by them. He said, â€Å"Let me not to the marriage of true minds admit impediments. † These impediments for him are considered to be fixable, as he said in Much Ado (MA. II. 2. 1-4. ). Shakespeare disagrees on the kind of love that is easily broken or vanished. He thinks that it is permanent and doesn’t yield to heavy toil and suffering. He said, â€Å"Love is not love which alters when it alteration finds, Or bends with the remover to remove:† This is actually common to everyone, particularly those who are new to such intense feeling and have not yet experienced the pain of their first love. However, Shakespeare thinks of love as an unyielding and enduring connectedness. He then compared it to a beacon used by sailors in shipping, unshakeable even by great waves and storms. â€Å"O, no! it is an ever-fixed mark, That looks on tempests and is never shaken. † Love guides every wandering soul like the northern star guides every sailor. He wrote, â€Å"It is the star to every wandering bark, Whose worth’s unknown, although his height be taken. † Also, love is not a plaything or a toy easily broken by ageing. â€Å"Love is not Time’s fool,† proves that love is not based on physicalities that rots as Time dictates. Love endures even Time and doesn’t change in distance served. The fleeting time is measured by weeks and hours but these don’t matter really for a love that endures change. Death may end everything and given that we don’t believe in continued life after death, reincarnation perhaps, love will bring people to their end, still holding each other tight, even with their hands cracked by age. He said, â€Å"Love alters not with his brief hours and weeks, But bears it out even to the edge of doom. † However love may seem perfect and eternal to Shakespeare, he still realizes that everything has an end. This is explained by a seemingly underscored concluding couplet of the sonnet. Love will always be a part of life that is temporary. Nonetheless, he has already made his claim and established his points on the wondrous feeling brought by love to the extent that he seeks challenges from other people and willingly sacrifices the validity of all his sonnets, the melting pot of his romanticism, when this treatise on love is proven wrong. This sonnet has been read widely, like all of his other works, and became the basis for those who seek answers on the question of what love really is. It is never wrong to be idealistic, especially on issues as fulfilling as this. However, we must always accept that everything has its end. Since everyone who feels such love is going to die anyway. Still, Shakespeare is one of those who aims high and gives this very particular topic the right for eternity and endurance. Love is never a simple thing, it is wide and complicated. It digs in people’s hearts and reveals what they truly are, without much consideration of what others might say or what time has kept ahead for him. It is worthy of the best imaginations, best literatures, and best descriptions no matter how painful it is at times, the happiest point of loving is always far eternal than that of other source of happiness. How to cite What Love is for Shakespeare, Papers

Starbucks †Going Global Fast

Abstract Starbucks, like other companies, has continued to expand its global operations for enhanced business sustainability. As a matter of fact, the company is going global by entering new markets. On the other hand, there are various risks that the company is facing in international markets. Therefore, Starbucks has been forced to deal with various elements in entering global markets to enhance its operations.Advertising We will write a custom essay sample on Starbucks – Going Global Fast specifically for you for only $16.05 $11/page Learn More Introduction Starbucks prides itself as the largest coffeehouse company around the globe. It was started in Seattle as a coffee bean roaster and retailer (Starbucks, 2010, p. 8). From thereon, the company has been expanding as time goes by to reach new markets. Wholesomely, the company has more than 17,800 stores in 49 different countries (Starbucks, 2010, p. 12). Most of these stores are based in the Un ited States of America. In addition, it has a large range of products to suit different market needs and tastes. In a broad perspective, most of its products are seasonal. This means that they are specific to a given locality that the company operates a store. Starbucks has always had good growth plans and in 2009 it had projected to open 900 stores outside the United States to enhance its global operations (Starbucks, 2010, p. 6). Starbucks global expansion: Controllables It should be known that the company has dealt with relevant controllable elements in entering global markets. The company has had a big challenge of maintaining its own growth (Starbucks, 2010, p. 21). As a matter of fact, it does not have any debt and has been financing its expansion programs without any problem. The company has also been forced to maintain a tight grip on its own image. To deal with this issue, it has ensured that most of its stores are company owned. This implies that there will be no franchise s to slow down its operations in different perspectives. Price is another controllable element that the company has had to contend with. For instance, Italian bars have prospered by offering customers various quisines. Starbucks has controlled its advertising and therefore saved a bundle on its marketing costs (Pendergrast, 2001, p. 8).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As a matter of fact, it only spends 1% of its revenues on advertising and this is very effective and efficient. Most of this is incurred on new product launches and new flavor drinks. When compared with other companies that spend more than $ 300 million on advertising, the company spends $30 million (Pendergrast, 2001, p. 13). Management expansion tactics have been kept within the reach of the company’s resources in expanding to new markets (Starbucks, 2010, p. 24). This has made it possible for the comp any to design and open a new store in less than 16 weeks. In addition, it has also been able to recoup its investments in less than three years. Innovation is another controllable element that the company has continually used to its advantage (Pendergrast, 2001, p. 32). In this case, the company has been highly innovative as far as its beverages are concerned. This can be explained from the fact that it has installed automatic espresso machines in more than 800 locations in a bid to improve service delivery in new markets (Bryant, 2009, p. 11). Some years back, the company began offering prepaid cards. This has improved its activities in new international markets. Technology has been embraced at an internal level in the company’s global expansion strategy (Pendergrast, 2001, p. 12). In this case, Web technology has been included in its systems to increase service delivery. This means that customers can preorder and pre-pay for various pastries and beverages. Starbucks global expansion: Relevant uncontrollable elements The company has had to cope with the unpredictable challenge of being refereed to as a mature company (Starbucks, 2010, p. 6). This has been witnessed in the US but has spread to other foreign markets. In this case, the company will continually face a hostile reception from different future consumers. The company can not control the number of the youthful population in different markets. This means that it has to continually re-invent itself for enhanced sustainability. It has been extensively involved in market research to know the needs of different market segments (Bryant, 2009, p. 431).Advertising We will write a custom essay sample on Starbucks – Going Global Fast specifically for you for only $16.05 $11/page Learn More As the company spreads out, it has faced different cultural challenges in distinct markets. It should be known that countries have diverse cultural backgrounds. Culture defines the tastes and preferences of different consumers. Therefore, the company has been forced to understand different cultural aspects to strengthen its presence (Bryant, 2009, p. 65). It is quite obvious that a given commodity might not do well in new international markets. In this case, Starbucks has continually enhanced its product line to suit new market needs and preferences. There is no company that can control the pace of technological advancements. Technology has continued to spread very fast as time goes by (Pendergrast, 2001, p. 32). For enhanced operations, the company should keep pace with various advancements for an improvement in its operations. To remain relevant, Starbucks has always embraced technology and incorporated it in its operations in relation to the demands of a given new market. Such advancements have been seen in the development of a prepaid card for customers (David, 2007, p. 7). Competition has been increasing in different markets like Japan. This competition h as been intensified as customers demand new experiences. Therefore, the company should cope up with competition as it is not in any capacity to control it. For example, it has consistently developed a broad new menu in Japan to remain competitive. This has seen it increase its stores to 700 (David, 2007, p. 13). To keep off competition, it has also developed seasonal products to suit the needs of the market at that particular time (Bryant, 2009, p. 25). Starbucks has also had to contend with various political and legal bindings. An example is France’s arcane regulations and labor benefits. Major sources of risks facing Starbucks in its international markets One of the major risks that the company has faced is a saturated market. Though this has been witnessed in domestic markets like US and Canada, its effects have been felt in new and international markets. As much as it has more than 17,800 stores in 49 different countries, the company considers this as an upper limit of co ffee shop saturation (Starbucks, 2010, p. 15).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For instance, saturation has also been witnessed in Japan where the effect of new shops has slowly worn off. To curb this threat, the company has continually renovated its stores and improved its services to remain strategic in the market (Bryant, 2009, p. 35). Another source of risk is loosing customers. This is because the company offers very few options to different consumers. As a mater of fact, it has been importing its flagship products to new markets. As much as markets may be related, the company needs to develop products based on different tastes and preferences. This will protect it from losing customers who want new experiences (Bryant, 2009, p. 63). The Generation X does not feel comfortable with Starbucks stores and this is a very big source of business risk in international markets. In this case, the company might end up facing a very hostile reception from its future customers. As a matter of fact, they will be turned away by the power and image of the company’ s well known brand. To solve this problem, the company should continually redesign its brand to make it more appealing to the youthful market (Michelli, 2006, p. 17). Global expansion poses a big risk to the company’s international markets. This is because it makes less money from its overseas ventures. Such overseas ventures are operated in partnership with local businesses. In this case, the company should focus on a good strategic alliance that will increase its profitability. For instance, it can embrace alliances in the acquisition of properties instead of partnerships (Michelli, 2006, p. 19). Great obstacles will also be seen in SRC and Ethnocentrism with local partners. To solve this, the company can keep away SRC and Ethnocentrism from its decision making. There is another risk of employee disruption. In this case, there is a perception that most of the company’s employees are dissatisfied with their pay. Starbucks should therefore focus on new ways of reducing employee disruption to enhance service delivery in its stores (Michelli, 2006, p. 39). Critique Starbucks overall corporate strategy The company has been making various loses because of an apparent mismatch between its customer expectations and corporate strategy. Although the company dominates the USA market, there are other states that don’t have a single Starbuck store (Starbucks, 2010, p. 25). This means that it has not paid attention to the whole market. The company believes that it can make many sales by increasing its stores every now and then. By increasing its stores in domestic and international markets day by day, the company has forgotten to focus on its key mission of satisfying customer needs (Warner, 2004, p. 11). It should be known that the company can design and develop a new store in less than 16 weeks. Starbucks has continually focused on the older generation thereby forgetting the Generation X (Bryant, 2009, p. 75). In this case, it does not have a differ ential pricing for the youthful market. For instance, some of them find it absurd to pay $3 for a cup of coffee. The company has relied on franchising to expand its business outside United States and this undermines its strength in key domestic markets (USA and Canada). It is undeniable that the company is going global but its spending has not been matching its market status (Warner, 2004, p. 14). Starbucks only spends 1% of its revenues on advertising unlike other major companies that spend 10% of their revenues. This poor spending ultimately negates its brand building initiatives outside USA (Bryant, 2009, p. 67). Starbucks has in one way or the other created barriers to entry for other competitors through its somehow predatory real estate strategy (David, 2007, p. 18). This is not good in a free and competitive market and may attract a lot of dissents from customers and the community. The company’ does not pay its workers well in relation to their workload. This has create d a lot of dissatisfaction among employees. Apart from this, Schultz, the company’s chairman, has been making scathing comments that might affect its business in Muslim dominated regions (Michelli, 2006, p. 41). How Starbucks can improve profitability in Japan The company can still improve its profits in Japan by repositioning its products and services. As a matter of fact, Japanese customers are less conscious about prices. More attention should be focused on the youthful generation as they have good growth prospects. Because there are many competitors in Japan, the company can either increase benefits or reduce prices to keep off intensified competition. Japanese people are very busy and might not find enough time to visit Starbuck stores. In this case, it can introduce the US online system where customers will give their orders through the internet (Starbucks, 2010, p. 32). In addition, it can also come up with an effective entertainment or cultural campaign to entice vari ous Japanese youths. This will likely attract youths to the company’s stores. Extra activities can also be added to its existing product line to suit different market tastes. In this case, the company will be able to increase its profitability in Japan (Bryant, 2009, p. 31). Conclusion Starbucks has been increasing its global activities to expand its market beyond USA and Canada. This has seen the company establish its presence in more than 49 countries. Therefore, it has had to cope with the unpredictable and predictable elements in entering these markets. As much as it has more than 17,800 stores in 49 different countries, the company considers this as an upper limit of coffee shop saturation. The company has faced various criticisms because of its overall corporate strategy. This should be effectively taken care of for enhanced sustainability. For instance, the company believes that it can make more sales by increasing its stores every now and then. Despite all these probl ems, the company can still remain profitable in its key markets like Japan by embracing good growth strategies. Reference List Bryant, S. (2009). Everything but the Coffee: Learning about America from Starbucks. California: University of California Press. David, R. (2007). Struck By Starbucks. New York: Forbes. Michelli, J. A. (2006). The Starbucks experience: 5 principles for turning ordinary into extraordinary. New York: McGraw-Hill. Pendergrast, M. (2001). Uncommon Grounds: The History of Coffee and How It Transformed Our World. London: Texere. Starbucks. (2010). For business. Web. Starbucks. (2010). Starbucks coffee Japan. Web. Warner, M. (2004). Cup of Coffee, Grain of Salt. New York: New York Times. This essay on Starbucks – Going Global Fast was written and submitted by user Aubrey Goff to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Two by Jim Cartwright Essay Example

Two by Jim Cartwright Essay Example Two by Jim Cartwright Paper Two by Jim Cartwright Paper Essay Topic: Literature In our devised piece this term we used the play â€Å" Two † written by Jim Cartwright as our stimulus. The play is set in a Northern ‘working’ town in a pub and all the action and events take place on one night. It’s about a bickering landlord and landlady and their eccentric customers whom they serve at the bar. It gives an insight into the different kinds of people present in a pub at different times and a very brief look into their lives. The play is made up of lots of vignettes each focusing in on different characters. The two key characters are the landlord and landlady however these two people play all of the characters and have to change between roles with minimum fuss. The play also has a hidden meaning, which we do not find out about until the end, which in this case then makes some of the arguing clear, as we can understand the reasons behind it all. There is an element of humour and laughter used to cover up a darker and sadder under current in the play. In this case it’s about the couples child dieing in a car accident at the young age of seven. We took some elements of ‘Two ’ and incorporated some of the themes, ideas and elements into our own devised pieces. Our play consisted of a lot of duologues and monologues just as ‘Two ’ had done and we also chose two pivotal characters. Instead of having a landlord and a landlady we had two shop assistants who spoke to all of the customers and kept the play upbeat and moving. ‘Two ’ had a specific location where all of the action took place so we decided to incorporate this and we had all of our action and plot line take place in the clothing part of a department store. We kept it quite everything quite simplistic as in Jim Cartwright’s play although we had a variety of lively, bubbly characters each of which was very different from each other. The other idea we took from ‘Two’ was to have a hidden story or event, which the audience didn’t find out about until the end. We put in about the manager having lost his sister and wanting to hold on to all of the memories and not let another child go which explains the children’s underwear and the managers nervousness when a lost child comes in. Our plot revolved around the two shop assistants who ran the store and interacted with all of the customers. We also had the manager and the manager’s wife as well as mimed and imagined people out in public, in the shop and on the bus. The only props we used were chairs, a table, two umbrellas, some notebooks and a mesh curtain, which we used in the changing room scene. We chose to keep it quite simple so the audience had to believe in what was going on and focus on the acting rather than the material props just as was done in ‘Two. ’ The hidden idea was that the manager seemed to have paedophilic tendencies but all of this was covered up as we made him into a really funny, friendly and all round â€Å"Mr nice guy† type character. He is very attached to his laptop and spends a lot of time away from his family and at work. The two shop assistants are lively and bubbly characters who discuss boys, clothes and underwear. They see all of the different shoppers come in and out. They start off in the morning unpacking underwear and putting it on display and having a bit of a joke with their boss about the different sizes. We also see a woman looking for a cat suit come in and have a bit of a discussion about the different colours and how she really likes them. The wife then comes in to speak to her husband and when he refused to come out for lunch with her she has a monologue about how she feels unloved. Each monologue ends with something about being trapped whether its in a job, relationship or time. At the end it all comes together and makes sense. We then move on to a woman coming in with her daughter and trying to fit her into a really small sized top. They end up talking about the daughter’s dad and how he was so controlling before she end up getting stuck in the top. The assistants leave to get some scissors but while they are gone the manager goes in and grabs the girl. There is a tabloid and then the girl goes into the centre of the stage and all of the other characters gather around her. They begin walking round in a circle pushing the girl onto the floor whilst saying â€Å" trapped† over and over again getting louder each time until everyone shouts â€Å" Trapped  Ã¢â‚¬  and puts a hand over the girls head. The position is held for about five seconds and then the play ends. In ‘Two’ we identified that there were feelings of abuse, hate, anger, guilt, memory and sadness. We tried to use these feelings in our own piece. We put the anger and hate into the daughter hating her dad and her mum hating her talking about it. The guilt and the memory went into the manager and his memories of his sister’s last breaths before she died and the abuse was particularly prominent at the end when the manager grabbed the girl. The themes of hidden memories being brought up again was obvious with finding the small children’s underwear marking the beginning of out of control feelings, which just escalate until the very end of the play. Having read ‘Two’ as a play I think it is very cleverly written and constructed. When you read the notes at the beginning of the script it describes it as being a play about the different characters that come into a pub one evening. Immediately you begin to think how that could possibly be interesting or made into a play so after reading it you realise how cunning Jim Cartwright is and how clever to make something so simple so interesting, effective and evocative. The contrast in characters keeps the audience interested in what’s going on and also provides something to think about. The way two characters can play so many roles is something I have never really seen before and is fascinating. Jim Cartwright has used mime very effectively so the audience’s experience of the play is a very different one to what they would get fm other for fictional plays. I thought the ideas for our devised piece were really good overall but we needed to develop the characters more and maybe make parts of it have more emphasis and a bit clearer, for example I think the managers monologue about his sister needed to be clearer and maybe the wife’s monologue should have emphasised her worries and his strange behaviour more. I think the end performance went quite well and the audience seemed to enjoy it. We all tried really hard not to laugh at any of it even when the audience laughed which we managed to do so we were all please with that. We did use lighting and I think that worked well because it highlighted important bits of the play and also whom the focus was on as well as the mood. So at the end when we were doing the last ‘trapped’ scene we had the lights down quite low to give it more effect and make it a bit eerie and scary. I think we used some of the key elements from ‘Two’ and incorporated them into our piece well and subtly and we had a good plot line with a surprise at the end.

The Value of Apple Certification

The Value of Apple Certification Apple certification is something not many people even know is available. One reason is that Macs are still not nearly as popular as Microsoft Windows in the corporate world. Still, it does have a specific niche in business. Creative organizations like advertising agencies and media outlets like newspapers, magazines, and video production facilities normally rely much more heavily on Macs than other businesses. In addition, a number of school districts nationwide are Mac based. And most large companies have a few Macs scattered around, especially in corporate art and video departments. That’s why it can make sense to get an Apple certification. Although not nearly as numerous as, for example, Microsoft certified individuals, Mac certified pros are valuable in the right setting. Application Certifications There are basically two certification paths for Apple: application-oriented and support/troubleshooting-oriented. Apple Certified Pros have expertise in particular programs, like the Final Cut Studio video editing suite or DVD Studio Pro for DVD authoring. For certain applications, like Logic Studio and Final Cut Studio, there are several levels of training, including the Master Pro and Master Trainer credentials. These can be handy to have if you’re self-employed and do contract video editing work, for example. If teaching is your thing, consider becoming an Apple Certified Trainer. The chief benefit of a certification like this would be for instructors and trainers working with students learning the programs. Technology Certifications Apple also offers a number of titles for the more â€Å"geeky† folks. Those who like computer networking and digging into the guts of an operating system are targeted here. There are three Mac OS X certifications offered, including: Apple Certified Support Professional (ACSP). This is an entry-level credential for support personnel, equivalent to the MCP. It covers the Mac OS X client, but not Mac OS X server.Apple Certified Technical Coordinator (ACTC). The next level adds Mac OS X server support and is geared toward entry-level system administrators working on smaller networks.Apple Certified System Administrator (ACSA). This is for high-end Mac system administrators, working in complex and often large environments. You should have several years experience working with and administering, Mac networks before attempting this one. Apple also has credentials for hardware and storage specialists. Apple’s storage device is called Xsan and offers two titles for experts in this area: Xsan Administrator and the Apple Certiï ¬ ed Media Administrator (ACMA). The ACMA is more technical than Xsan Administrator, involving storage architecture and networking duties. On the hardware side, consider becoming an Apple Certified Macintosh Technician (ACMT) Certification. ACMTs spend a lot of their time pulling apart and putting back together desktop machines, laptops, and servers. It’s the Apple version of the A credential from CompTIA. Worth the Money? So, given the range of Apple certifications available, the question is whether they’re worth spending the time and money to achieve since there are far fewer Macs in business use than PCs? One blog by an Apple fan asked that question and got some interesting answers. â€Å"The certifications are very useful and are valid industry recognised accreditation. Im pretty sure that a having Apple accreditation on my CV helped me get my current job,† said one Apple Certified Pro. Another compared the Apple certifications and Microsoft: â€Å"As for Apple vs Microsoft... MCSEs are a dime a dozen. Any Apple Cert is rare and if you have both (like I do) it is very marketable and valuable to clients. Scarcity is key to being valuable and my business in the past 18 months has exploded due to Apple and our requirement for dual certs.† One multiple-certification Mac expert had this to say: â€Å"The certifications definitely help, when it comes to showing prospective clients (and even future employers) that you know Macs.† Additionally, this article from Certification Magazine discusses how one college is starting to turn out Apple-certified students who are finding work, in part thanks to the credential. Judging from those responses, it’s safe to say that Apple certification is quite valuable in the proper situation.

TAO Essay Example | Topics and Well Written Essays - 250 words

TAO - Essay Example Thus, being human, one should be able to adjust to the seasons of life, and should always be responsive to one’s place within the scope of life. When we experience the seasonal changes, the ups and downs of life, according to the principles of TAO (Reninger, 2011), we should be able to practice sincerity, spontaneity and naturalness in the issues that we are facing. TAO principles are based on truth which is interpreted as pure and sincere to its utmost degree, and being true in words and in deeds. It is my view that if one is not pure and sincere, how he can move others? For instance an insincere person may force himself to mourn, and may be able to resonate sadness, but will not gather sympathy. And when one forces himself to look loving, although he may smile, his effort will not create harmony. People around will sense the true feelings; true sadness does not need any sound or effort to encourage grief, one does not have to fake a smile to have harmonious relation. I think that when a man is truthful within himself, the true spirit will be manifested and be able to move external things. As a way of life, TAO creates relationships with one another. We are a part of a great nation, America that exercises political authority to every citizen within its sphere of domination. We partake on the principles the government creates to encourage peace, stability and harmony in the state. Therefore relationship roles imply the way of doing things beyond our own pattern because the government is the source of power and ease, and it becomes a conduit of economic strength. Belief in Taoism encourages us to cooperate with the political trend designed by America whose principles flow in the pattern of democracy and are subsequently crafted in the American

Data Analysis, Conclusion, and Plan of Action (recommendation) Essay

Data Analysis, Conclusion, and Plan of Action (recommendation) - Essay Example One of the most popular studies has been undertaken by Skinner, which focuses on the issue of punishment and motivation. According to his argument, when a person is made to undergo a punishment, then they reflect upon their actions and try to mend their behavior in a manner that is more acceptable to the society. However, skinner further clarifies that one should teach good behavior through positive reinforcement. Consider the clip system as part of the ‘Intervention strategy’, which constituted thinking and formulation of a set of rules. Under an experiment, students in a class were made to develop a strategy to wait for their turn to recite a poem. While there were initial problems ranging from interruptions to a noisy classrooms to students disrespecting each other, inducing a sense of motivation into students to present a high five clip to the student at the start of a turn helped in bringing an order into the system where every student soon waited for their turn. As such, through the use of motivation, it can be seen that rules can be formulated gradually. Skinner’s study on operant conditioning in 1938 was to establish of positive reinforcement, which he believed helped maintain the desired behavior in a very effective manner. Parents and teachers make use of the concept of rewarding young children to help manage their behavior. Examples in this regard would be to give sweets or mark stars for a pupil who scored the highest grades in a particular subject or exam. Harry Wong has deduced that students tend to learn the best in a controlled environment when the number of rules is kept between 3 to 5, which helps students to remember them with ease. By devising a small set of tangible rules, students were able to practice their decision making abilities on the basis of these rules and make the necessary changes in an effort to accommodate themselves into the new rule based system. Another technique under behavioral psychology is self

The Southern Social Themes of Barn Burning :: Barn Burning Essays

Written as it was, at the ebb of the 1930s, a decade of social, economic, and cultural tumult, the decade of the Great Depression, William Faulkner's short story "Barn Burning" may be read and discussed in our classrooms as just that--a story of the '30s, for "Barn Burning" offers students insights into these years as they were lived by the nation and the South and captured by our artists. This story was first published in June of 1939 in Harper's Magazine and later awarded the 0. Henry Memorial Award for the best short story of the year. Whether read alone, as part of a thematic unit on the Depression era, or as an element of an interdisciplinary course of the Depression '30s, "Barn Burning" can be used to awaken students to the race, class, and economic turmoil of the decade. During the 1930s, the Sartoris and Snopes families were overlapping entities in Faulkner's imagination. These families with their opposing social values spurred his imagination at a time when he wrote about the passing of a conservative, agricultural South and the opening up of the South to a new era of modernization. This depiction of the agrarian society of the Sartoris family connects Faulkner to the nostalgic yearnings for a past expressed in I'll Take My Stand, the Fugitives' manifesto of 1930, a book opening the decade yet echoing sentiments of past decades. At the start of our classroom discussion of "Barn Burning," we can explain the tenets of the Fugitives, their traditional, aristocratic attitudes, and their reverence for the landed gentry life style. We can focus on the description of the de Spain home and property, with its opulence and privilege, as representative of the Agrarians' version of "the good life." Early we need to emphasize and discuss the attraction of the y oung boy Colonel Sartoris Snopes to the security and comfort of this style, his attraction to his namesake's heritage. In his rendition of the Sartoris-like agrarian society, Faulkner acknowledges its dichotomy: the injustice, the lack of fair play, the blacks' subservience, and the divisiveness within the community which empire builders like the Sartorises and the de Spains wrought. It is, of course, this very social inequity, the class distinction, and the economic inequality against which Sarty's father Ab Snopes' barn burning rails. We now can lead our students to the evidence of these social injustices within the story by identifying exemplary moments and scenes.

Changes in Supply Chain Management

Innovations And Development In Supply Chain Management (SCM) SUBMITEED BY: vaibhav kumar srivastav TABLE OF CONTENTS SI NO. TOPIC PAGE NO (1) Meaning and Introduction 1 (2) Tour of Developments in supply 2 Chain (3) Innovations and Recent trends in 2 SCM (4) Visited Companies: DTDC 6 †¢ DHL 9 †¢SAMTAL COLOR LTD 13 †¢BHEL 16 †¢BLUE DART 18 (5) Case Study on Innovations and 21 Development in SCM (Nikon Inc. ) ACKNOWLEDGEMENT We are very grateful to Prof. R. K. SINGAL, our Supply Chain Management Professor for giving us the guidance and help in grasping the theoretical oncepts of the subject and helping us in applying them practically in the Real Life Project at Many companies of Delhi Ncr. We are also indebted to manger who has guided us during company visit, for taking time out of his busy schedule, patiently answering our queries and helping us in understanding the supply chain management innovations and development followed at that particular company. (1) What is supply chain? Supply chain is a bridge between demand and supply. What is supply chain management? According to the Council of Supply Chain Management Professionals (CSCMP) â€Å"Supply chain management encompasses the planning and management of all activities involved in sourcing, procurement, conversion, and logistics management†. INTRODUCTION : Having achieved significant improvements in manufacturing, many firms are now focusing their attention on their supply chains. With increased globalization, supply chains for most products have become longer both on the input as well as the output sides. This, combined with the trend towards proliferation of products makes management of the supply chain a very challenging task. SO in order to produce quality products with less cost & supplying it at less time many innovations & development has been made in the management of manufacturing supply chains. In the management of product flows, the innovations include concepts such as modularisation, postponement, mass customisation and flexible automation, time-based logistics, and cross docking. In the management of information flows, the innovations include the use of information technologies and strategic partnerships to improve the transparency of information. INNOVATION – is it relevant to SCM? : There are some W&H questions that will prove that innovations are relevant to SCM: WHY CHANGE IS REQUIRED? : Today Companies cannot grow through cost reduction and reengineering alone . . . Innovation is the key element in providing aggressive top-line growth, and for increasing bottom-line results. WHAT ARE THE CHANGES REQUIRED? Changes in thinking, products, processes, or services are required in SCM. The goal is positive change, to make something better or improve efficiency, productivity, quality, competitive positioning, market share, etc. (2) HOW THE CHANGE CAN BE ACHIEVED? : The most successful innovation occurs at the boundaries of organizations and industries where the problems and needs of users, and the potential of technologies can be linked together in a crea tive process. Now take a tour of developments in supply chain: . Creation Era – This era of supply chain management include the need for large scale changes, reengineering, and downsizing driven by cost reduction programs. 2. Integration Era – The development of Electronic Data Interchange (EDI) systems in the 1960s & introduction of Enterprise Resource Planning (ERP) systems. 3. Globalization Era – Characterized by the attention towards global systems of supplier relations and the expansion of supply chain over national boundaries and into other continents 4. Specialization Era — Phase One — In the 1990s industries began to sold off non-core operations & Outsourced Manufacturing and Distribution . 5. Specialization Era — Phase Two — Supply Chain Management as a Service & Outsourced technology hosting for supply chain solutions. 6. Supply Chain Management 2. 0 – SCM 2. 0 results the combination of the processes, methodologies, tools and delivery options to guide companies to their results quickly. Innovation, Recent trends and changes in supply chain management: In the last one decade supply chain management has changed rapidly. There has been lot of involvement of new ideas. Few of them are described below:- (3) 1. Shifting focus from manufacturing to outsourcing: 25 years ago, most manufacturers owned their own factories and controlled their own production. They had complete, detailed knowledge of the capacity, schedules, and costs of manufacturing. Companies could adapt quickly to changes in the marketplace and restore the supply/demand balance more easily. Figure 1 shows the once-linear relationship companies had with their captive factories and sales offices. In the days before e-commerce, consumer demand fluctuated relatively slowly. With complete visibility into their own factories and sales offices, companies could easily find the status of inventory, work in progress, and customer orders currently in the supply chain. In the years since, a fundamental shift has taken place. More and more design, marketing, and sales take place on home shores, while parts manufacturing and final assembly are outsourced to offshore suppliers. In fact, a 2006 AMR Research study of contract manufacturing trends found that 92% of companies outsourced some of their production with 40% projecting they will outsource more in the next two years. . Emergence and proliferation of Information Technology: Information technology, even taken as an independent environmental factor and its adoption in professionally run businesses and firms has led to fundamental changes in supply chain behavior and further to the changes in governance structures. Virtually all sectors of industry in the developed and in the developing regions have witnessed t he following major trends over the past two decades: †¢Data storage costs have gone down in the past few years, while the volume of data gathered for business analysis purposes has increased dramatically. The cost per business transaction as well as the networking and communication costs within supply chains has been greatly reduced. Simultaneously, the capabilities and the content involved in the communications and the number and relevance of IT enabled business transactions have also increased. †¢With greater analytical capabilities and design technologies, new product introductions have increased, in part as a response to the need for greater product variety. As a consequence, product life-cycles have been shrinking, as documented for many industry sectors. The role of IT in the handling and communication of product design information is also well chronicled. These changes in IT (in particular business communication technologies) have played a critical role in enabling firms and supply chains to operate on a global scale [27]. Without IT being the enabler, the disintegrated supply network cannot be managed effectively. (4) 3. In the 1990s industries began to focus on â€Å"core competencies† and adopted a specialization model. Companies sold off non-core operations, and outsourced those functions to other companies. The specialization model creates manufacturing and distribution networks composed of multiple, individual supply chains specific to products, suppliers, and customers, who work together to design, manufacture, distribute, market, sell, and service a product. 4. Emergence of Retail Powerhouses: The consolidation or convergence of retail channels, as in the case of the retail chains such as Wal-Mart and the accompanying phenomena of smaller stores and chains being replaced by larger discount stores, not only have ad a profound impact on the supply channels, it has also changed the traditional roles defined for the manufactures, the retailers, the wholesalers and distributors. With the emergence of retail powerhouses, the large manufacturers of consumer items have seen incentives to outsource the cost and asset intensive operations to contract manufacturers, while focusing on creating and sustaining brand values through design and marketing activities. For retailers, the competition is now based on cost, logistics, and speed of innovation. These basic tenets of retail competition coupled with the change in the retail landscape have an enormous impact on the supply channels that feed the growing retail channels. These supply channels, both large and small, have to respond quicker and more efficiently to customer demand patterns. As a result, retail companies have attempted to change their business models and to dictate broad strategic and operating requirements to their vast supply base – thus there is pressure even on large and established suppliers to conform to the specific practices and the needs of the retail channels. In order to compete in the new landscape, retailers are taking on influential role in the design of products, they are also ready to reach in the second tier to develop market and distribute products that in some cases compete directly with their own suppliers. In short we can define latest trends in SCM as:- Trend 1. Demand plan sets the tone: Critical to the success of any Demand Plan is having all stakeholders, including sales, marketing, finance, product development and supply chain agrees upon a consensus Demand Plan. It is important for all participants to discuss factors affecting customer demand patterns, such as new or deleted products, competitors or market conditions, the aggregate demand plans and associated revenue plans. Once all demand for products and services is recognized, the information is consolidated into one Demand Plan. We have found that companies with dedicated resources focused around demand planning and forecasting yield stronger results and (5) drive more value to their company. Organizations that focus part time on demand planning and forecasting efforts yield substandard results. Trend 2. Globalization: The right Supply Chain Design is critical to managing the changes brought about by rapid globalization. A well thought-out Supply Chain Network Design can optimize the network and the flow of materials through the network. In doing so, network design captures the costs of the supply chain with a â€Å"total landed cost† perspective, and applies advanced mathematical technology to determine optimal answers to both strategic and tactical questions. TREND 3 can be found with: †¢Sales and operations planning †¢Transportation/distribution management †¢Improved product lifecycle management †¢Improved strategic sourcing and procurement Suppliers can differentiate themselves in a number of ways as well as provide value, additional services and capabilities to their customers. The differentiating factors include: †¢Vendor Managed Inventory (VMI) †¢RFID †¢Labeling and packaging †¢Drop shipping †¢Collaboration TREND-4 Establishment of control mechanisms to proactively monitor the various components of the supply chain and, Information systems to connect and coordinate the supply chain as seamlessly as possible. A failure to excel at any one of these components can result in breakdowns affecting the entire supply chain. TREND-5: As the economy becomes more global, labeling and compliance to packaging requirements and regulations have become critical to success. Without adherence to local packaging and labeling regulations a product may violate local requirements, preventing it from being distributed and sold in that market. Product lifecycle management technology and processes can help ensure that products being produced and targeted for specific markets are well-managed and are compliant. TREND-6: Recent examples of collaboration have emerged in the expansion of Sales and Operations Planning (S&OP) processes that include upstream and downstream value chain partners as regular participants. S&OP processes help maintain a well-coordinated and valid, current operating plan in support of customer demand, a business plan and a strategy. The improved resulting (6) operating plan provides the management of each partner with a complete picture of forecasted demand, supply capacity, corresponding financial information with financial implications and allows them to make informed, critical decisions. We have visited some companies to show the Innovations and Development they have applied in their SCM for last 10 years: Company Profile: DTDC Courier & Cargo Ltd. (DTDC) was incorporated in the year 1990. Within a span of 20 years, through its business associates DTDC expanded its delivery network across the length & breadth of the country, thereby creating the nation’s Largest Domestic Delivery Network. Today DTDC is the second largest Indian company in the Express industry. DTDC can also be credited with pioneering the franchisee concept for the courier industry in India, and today has the largest franchisee network. Headquartered at Bangalore, with 4 of its Zonal Offices at Delhi, Kolkata, Chennai & Mumbai, DTDC currently serves around 10, 000 pincode areas and has over 3700 franchised outlets supported by 176 offices which includes its Regional Offices, Area Offices, Branch Offices, Operational Hubs and Sub-Branches. DTDC has extended its service network to the overseas market and provides services to worldwide destinations using its own branches and international associates at prime gateways like USA, UK, Singapore, UAE, Nepal, Bhutan, Bangladesh, SriLanka & Hong Kong. Thanks to its strong IT infrastructure, the company is able to deliver 10. 5 million parcels a month to customers (7) across the world. To support its ambitious growth plans; DTDC has entered into an association with Reliance ADAG Group, and has on its Board, a Director from Reliance. Innovations and development they have taken in SCM for last 10 years: †¢V Express for Business Delivery: DTDC has lunched of V express, its new product which assures delivery of documents on the next business day. The product carries a unique feature of 100% money back if at all there is any service failure. The service shall be available in the 6 metros of Mumbai, Delhi, Bangalore, Chennai, Kolkata and Hyderabad in select princode areas. There will also be SMS Alert on delivery as avalue added service. †¢SMS Courier Limited for Speedy Delivery of Intra-City Consignments: DTDC has launched SMS Courier Ltd. , its subsidiary for the purpose of speedy intra-city deliveries and mass mailing activities. SMS Courier will be useful to organizations dealing in large volumes of intra-city consignments like the banks, financial institutions, insurance companies and cellular operators. The newly-formed subsidiary will ensure timely deliveries even to the remotest areas of the city. This service is available in the six metros and has made its entry into Pune as well. †¢Tie-Up with Reliance Money For Distribution Of Financial Services: To support their ambitious growth plans DTDC India’s leading Air Express & Cargo Company and Reliance Money Limited entered into a strategic alliance wherein DTDC will be acting as a distributor for Reliance Money’s financial products and services. DTDC already has a tie up with Reliance Capital and they would be happy to be associated with Reliance Money also. With DTDC’s distribution network, Reliance Money will be able to reach out to the smallest of investors in the remotest parts of India thereby achieving its objective of providing safe and secure financial services at a retail investor’s doorstep. †¢DTDC uses IT as its virtual vehicle: But what made the courier delivery system so efficient? IT (information technology) of course. The operations, efficiency and customer satisfaction were all enhanced with the application of IT and this is the secret behind the success of DTDC. The company uses IT as its virtual vehicle to provide timely and accurate information on the movement and delivery status of consignments. This is accessible through various digital modes like the DTDC website, mobile telephony (SMS) or its in-house developed track and trace facility. IT is the backbone of the entire operational and customer service process and e-mail is the lifeline of the company’s communications system. Launch of Time Definite Services Under DTDC Prime Time Plus†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9) â€Å"Prime Time Plus†, launched under the DTDC plus banner, is a guaranteed service for time definite deliveries of consignments within the next possible business day targeted at Time Critical Business to Business (B2B) and Business to Customer (B2C) Segments. PRIME TIME PLUS: PRODUCT/ SERVICE FEATURES  » Assured Time Definite Delivery with Money Back Guarantee*(MBG).  » Tamper Proof Security Pouch for Safe delivery.  » Real time Tracking and Status update.  » Dedicated High Performing Team to manage the service End to End.  » Distinct High Priority Operation Process.  » Dedicated Customer Support. Company Profile: DHL are the first letters of the last names of the three company founders, Adrian Dalsey, Larry Hillblom and Robert Lynn. 1111111111111 In 1969, just months after the world had marveled at Neil Armstrong's first steps on the moon, the three partners took another small step that would have a profound impact on the way the world does business. 111111111111111 The founders began to personally ship papers by airplane from San Francisco to Honolulu, beginning customs clearance of the ship's cargo before the actual arrival of the ship and dramatically reducing waiting time in the harbour. Customers stood to save a fortune. 1111111111111111111111111111111111 ( (10) With this concept, a new industry was born: international air express, the rapid delivery of documents and shipments by airplane. 11111111111111111111 The DHL Network continued to grow at an incredible pace. The company expanded westward from Hawaii into the Far East and Pacific Rim, then the Middle East, Africa and Europe. By 1988, DHL was already present in 170 countries and had 16,000 employees†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ At the beginning of 2002, Deutsche Post World Net became the major shareholder in DHL. By the end of 2002, DHL was 100% owned by Deutsche Post World Net. In 2003, Deutsche Post World Net consolidated all of its express and logistics activities into one single brand, DHL. The world's largest express and logistics Network DHL is the global market leader in international express, overland transport and air freight. It is also the world's number 1 in ocean freight and contract logistics. DHL offers a full range of customized solutions – from express document shipping to supply chain management. 11111111111111111111111111111111111111111111111111111 Below are the global facts and figures that show you the scale of the world's largest express and logistics network. Global Facts and Figures Number of Employees: around 285,000 1111111111111111111111111111111111111 Number of Offices: around 6,500 111111111111111111111111111111111111 Number of Hubs, Warehouses & Terminals: more than 450 1111111111111111111111 Number of Gateways: 240 11111111111111111111111111111111111111111111111 Number of Aircraft*: 420 111111111111111111111111111111111111111111111111 Number of Vehicles: 76,200 1111111111111111111111111111111111111111111111 Number of Countries & Territories: more than 220 111111111111111111111111111 Shipments per Year: more than 1. 5 billion 11111111111111111111111111111111 Destinations Covered: 120,000111111111111111111111111111111111111111111 (11) Supply Chain Management For DHL Information Flow 111111111111111111111111111111111111111111 Innovative Supply Chain Development Supply Chain Management services are delivered across industry sectors and provide expertise, knowledge and resources in terms of personnel and supply chain tools. All services are targeted at optimizing logistical operations in both process and strategy, and are aligned to the client's commercial expectations The services are as follows: ?Strategic Logistics Consulting ?Lead Logistics Provider ?Consulting and providing Transport optimization: Route-Pro and Trans-Pro ? Consulting and providing Supply Chain Design ?Consulting and providing Transportation ?Engineering, optimization and re-engineering Implementation and Project Management ?Process Management ?Outsourcing DHL’s consulting services also offer re-organization of customer facilities, project management for customers, implementation of new IT Systems, creation of tender documents and tender processing. (12) †¢Supply Chain Re-engineering DHL works with customers to review supply chain efficiencies. One of the main tasks is to evaluate cost efficiency to ensure that costs are being driven down throughout the contract duration. Data analysis allows DHL to provide customers with ‘what if modeling' or the impact of changing the business rules. Distribution to Stores Management DHL’s distributions to store solutions are focused on helping retailers create efficient and flexible supply chains to deliver product to retail outlets at high levels of service. 111111111111111111111111111111 These solutions are built from several core services including reverse logistics: ? logistics network strategy ?warehouse design and simulation ?Transport modeling. †¢After Sales Optimisation Optimising return logistics and spare parts logistics as well as maintenance and repair services. †¢Vehicle Management Services Our vehicle management services focus on the management of sales and marketing support programmes for automotive manufacturers. Combining a range of services and systems to deliver a global response, we help you overcome challenges at the end of the automotive supply chain. (13) Samtel Color Group Company Profile: Samtel Group's journey began in 1973, with a vision to create a world-class organization. Today, Samtel Group is India’s largest integrated manufacturer of a wide range of displays for television, avionics, industrial, medical and professional applications, TV glass, components for displays, machinery and engineering services. The group employs 6000 people in nine world-class factories and has an annual turnover of Rs 12 billion (USD 300M) Samtel Group has strong design and development skills and is a dependable player with excellent technological capabilities and a long-term commitment to the display industry. Its products are known for ruggedness and reliability and conform to the latest relevant quality standards. The group has excellent relationships with suppliers of key components and the ability to design new products as well as set up hi-tech manufacturing facilities. Samtel has registered many patents for developments in display technology. Chairman & managing director : Mr. Satish K. Kaura No. of employees – 6000 Corporate headquarters: TDI Centre, District Centre — Jasola, New Delhi We have visited one of its industries in GHAZIABAD i. e. (14) SAMTEL COLOR LTD Samtel Color is the flagship company of the Samtel group, and manufactures the widest range of Colour TV tubes in India and has a capacity of over 10 million picture tubes per annum. The company was incorporated in 1986 with a technical collaboration with Mitsubishi Electric, Japan to manufacture 14† and 21† Color Picture Tubes (CPTs). With a market share of over 60%, it is the largest tube manufacturer in the country. Its clients include leading domestic and international TV manufacturers. Integrated backwards with its component divisions at Ghaziabad and Parwanoo, Samtel Color also manufactures electron guns and deflection yokes for colour picture tubes. Samtel color ltd. Ghaziabad Was Established in the year 1988. Inaugurated by then FINANCE MINISTER N. D TIWARI. PRODUCT MANUFACTURED & EXPORTED: PICTURE TUBES MAJOR CUSTOMERS: LG, VIDEOCON, SAMSUNG, THOMSON etc. TRANSPORTATION AGENCIES: BTC, DELHI ASHARAM TRANSPORT ORDER PLACED -12 LACS (approx. ) It started with manufacturing picture tubes of 21’’ . They were out sourcing their raw materials from Samsung but later they started producing their own material at their own units . They mak e their products according to the anticipation of demand i. . PULL STRATEGY. They are having a continuous process. (15) Innovations and development they have taken for last 10 years: †¢Joint Venture With THALES Group: France’s THELES group, which has been operating in India since 1953, and has stepped up its presence in the country over the past two decades, has also teamed up with electronics manufacturer SAMTAL to create a joint venture, named SAMTEL THALES Avionics, which have an equity participation of 74:26 by SAMTEL and THALES. This joint venture design and anufacture global products to make the joint venture a part of THALES global supply chain. †¢Earlier they used to transport their products of small tones. Now they are transporting the goods in large tones. †¢As the needs of consumers were changing & because of stiff competition they were facing they started manufacturing & supplying TRUE FLAT PICTURE TUBES i. e. 29’’, 20’’, 21’’, 14’’ 6-7 years before. †¢Started manufacturing the raw- materials required in making picture tubes –panel, funnel, electron gun, DYs(Deflection Yoke ),band etc in its different units. t helped to increase the quality & reduced the time & increased profits †¢They are having robots in their units which help in producing quality products, reduces the time for manufacturing products. †¢Now they are manufacturing ULTRA SLIM PICTURE TUBES as it is the need of the hour& it provides them competitive advantage over other competitors. †¢Research is going on making LCD in airplanes. †¢They are using new technology for producing better quality products & reducing the cost. (16) Company Profile: BHEL was founded in 1950s. Its operations are organised around three business sectors: Power, Industry – including Transmission, Transportation, and Telecommunication & Renewable Energy – and Overseas Business. Today, BHEL has a wide-spread network comprising 14 manufacturing divisions, 8 service centers, 4 power sector regional centers, 18 regional offices, and a large number of project sites spread all over India and abroad. BHEL is one of the largest exporters of engineering products & services from India. BHEL has established its references in around 60 countries of the world, ranging from the United States in the West to New Zealand in the Far East. Its export range include: individual products to complete power stations, turnkey contracts for power plants, EPC contracts, HV/EHV Sub-stations, O services for familiar technologies, specialized after-market services like Residual Life Assessment (RLA) studies and retrofitting, refurbishing & overhauling, and supplies to manufacturers & EPC contractors. BHEL's product range include: Steam turbines and generators of up to 500MW capacity for utility and combined-cycle applications; Steam turbines for CPP applications; Gas turbines of up to 260MW (ISO) rating; Custom-built conventional hydro turbines of Kaplan, Francis and Pelton types with matching generators, pump turbines with matching motor-generators; Spherical, butterfly and rotary valves and auxiliaries for hydro station; HSD, LDO, FO, LSHS, natural-gas/biogas based diesel power plant; Industrial turbo-sets of ratings from 1. to 120MW; Steam generators for utilities, ranging from 30 to 500MW capacity, using coal, lignite, oil, natural gas or a combination of these fuels; Pulverized fuel fired boilers; Stoker boilers; Atmospheric fluidized bed combustion boilers; Circulating fluidized bed combustion boilers; Waste heat recovery boiler; Boiler Auxiliaries; Heat Exchangers & Pressure Vessels; Pumps; Power Station Control Equipment; Switchgears; Bus Ducts; Transformers; Insulators; Capacitors; Energy Meters etc. (17) Classification of Materials: The materials for procurement can be classified in two categories: Direct Materials: Materials, which go directly into the Project/ Product/ Site/ Systems. Indirect Materials: Materials other than above, such as consumables/ packing etc which are used in manufacture of despatchable products and materials such as coal, cement, kerosene, oil etc which are used to run the essential services/ machine tools/ office establishment. Supplier registration is one of the primary and important activities of MM functions. This is the entry point of supplier in BHEL. A carefully chosen supplier will be an asset to the organization. DEMAND FORECASTING METHOD? ABC analysis and EOQ methods. JIT does not work for BHEL as most of the procured items are long cycle items and Inventories have to be maintained to avoid any production hold ups. Normally inventories sufficient for 3 month requirements are maintained. HOW ORDERS ARE PLACED ? BHEL quotes against the tender requirements (normally global) published in all the national newspapers and also made available on the web sites of respective customers. After evaluation of all the received bids by the customer, if the BHEL’s bid is found to be technically acceptable and financially the lowest then the customer places a Work order on BHEL. CUSTOMER FOR BHEL? NTPC, NHPC, STATE ELECTRICITY BOARDS AND PRIVATE COMPANIES FOREIGN COUNTRIES LIKE RUSSIA, GERMANY, FRANCE, MIDDLE EAST etc. (18) Supply Chain Management For BHEL, Company Profile: Blue Dart Express Ltd. , India's premier integrated air express carrier and logistics-services provider, has been one of the largest Global Service Participants of Federal Express Corporation, the world's eading air express transportation company, since 1984. From 1984, Blue Dart represented all FedEx interests, under a principal to principal arrangement, in India. Blue Dart-Federal Express Relationship: Blue Dart and FedEx have determined a new agreement in October 1997 to coincide with the introduction by FedEx of its first round-the-world flight touching Mumbai, as well as its direct entry int o the country. Under this agreement, Blue Dart is the exclusive provider of transportation, (19) ickup and delivery, customs and related services for FedEx's International Priority shipments, as well as the sole preferred consolidator of FedEx services. The Alliance seeks to leverage the strengths of both organisations for mutual benefit. While FedEx focuses solely on the development of its international business, with its link to the vibrant economy of the Sub-Continent, Blue Dart continues to consolidate its dominant domestic position, and service and enhance its international customer base as a licensee of FedEx, to support FedEx's international growth. The new agreement is designed to stimulate the development of India's international express market by combining the competitive advantages of FedEx's global reach with Blue Dart's domestic coverage to increase the market share of both companies. Innovations and development they have taken in SCM for last 10 years: TrackDartTM: You can track the status of shipment by using the TrackDartTM box, which is available on the upper left panel of every page on our website. You may track shipments sent on Blue Dart services within India or to Nepal, Bangladesh or Bhutan. You may also track international shipments sent on Federal Express to/from India. Shipments under single or multiple waybills may be tracked using either the waybill number or the reference number given at the time of shipping. MailDartTM: You may either use the Waybill Number or the Reference Number to track the status of your shipments. This feature helps you to track Single or Multiple shipments. To track the status of your shipments by Waybill Number enter the waybill numbers either in `Subject' or in the text of the mail, each Waybill number seperated by a comma. To track the status of your shipments by (20) Reference/Order Number. Enter the reference/order numbers in `Subject' of the mail, each reference or order number seperated by a comma. Location Finder: 111111111111111111111111111111111111111111111111111 Find the service locations of Blue Dart and the Blue Dart counter or franchisee located closest to you. You may search by city, street name or pin code to find one of over 11,558 locations serviced in India, or in 211 countries worldwide. Transit Time Finder: 111111111111111111111111111111 You can check the transit times for your domestic and international shipments, and for the various services offered by Blue Dart to help you identify the service that meets your requirements. Price Finder: 1111111111111111111111111111111111111 You can calculate your shipping costs for your domestic and international shipments by using their Price Finder. Waybill Generation: 111111111111111111111111111111 The Online Waybill generation tool helps the credit customer to generate a waybill for a consignment. The user has to enter the details of the consignment and the waybill will be generated in a PDF format. Address Book: This feature comes with the online waybill generation module. The Address Book can be accessed by all credit customers of Blue Dart. You can create a new address list and modify or delete the addresses at any point of time. 1111111111111111111111111111111111111 (21) Case Study Case Study Nikon Focuses on Supply Chain Innovation— And Makes New Product Distribution a Snap Top consumer goods manufacturers now recognize that success requires more than just making market-leading products. Having the right distribution network is just as critical. Nikon Inc. is the world’s leader in precision optics, 35mm and digital imaging technology. So it’s no surprise that when the company saw the next big trend in photographic technology—digital cameras—they were ready to deliver with some of the most advanced product designs in the marketplace. But to ensure that retailers could meet the demand of tech-hungry consumers and professional photographers, Nikon, with the help of UPS Supply Chain Solutions, reengineered its distribution network to keep them well supplied. Client Challenge: To support the launch of its new digital cameras, Nikon knew that customer service capabilities needed to be completely up to speed from the start and that distributors and retailers would require up-to-the-minute information about product availability. While the company had previously handled new product distribution in-house, this time Nikon realized that burdening its existing infrastructure with a new, demanding, high-profile product line could impact customer service performance adversely. In our business, it’s not enough just to produce leading-edge products,† said Arnold Kamen, Nikon’s Vice President of Operations and Customer Service. â€Å"Having the ability—and visibility—to predict how much merchandise is (22) available and when it can be distributed makes the difference in staying ahead of customers’ needs. † For Nikon, that meant applying its well-known talent for innovation to creating an entirely new dis tribution strategy and taking the rare step of outsourcing distribution of an entire consumer electronics product line. With UPS Supply Chain Solutions on board, Nikon was able to quickly execute a synchronized supply chain strategy that moves product to retail stores throughout the United States, Latin America and the Caribbean, and allows Nikon to stay focused on the business of developing and marketing precision optics. Our Solution: Starting at Nikon’s manufacturing centers in Korea, Japan and Indonesia, UPS Supply Chain Solutions manages air and ocean freight and related customs brokerage. Nikon’s freight is directed to Louisville, Kentucky, which not only serves as the all-points connection for UPS’s global operations, but also is home to the UPS Supply Chain Solutions Logistics Center main campus. Here, merchandise can either be â€Å"kitted† with accessories such as batteries and chargers, or repackaged to in-store display specifications. Finally, the packages are distributed to literally thousands of retailers across the U. S. , or shipped for export to Latin American or Caribbean retail outlets and distributors, using any of UPS’s worldwide transportation services to provide the final delivery. 23) With the UPS Supply Chain Solutions system in place, the process calibrates the movement of goods and information by providing SKU-level visibility within complex distribution and IT systems. UPS also provides Nikon advance shipment notifications throughout the U. S. , Caribbean and Latin American markets. The result: a â€Å"snap shot† of the supply chain that rivals the performance of a Nikon camera. Nikon has already seen the results of its innovation in both digital technology and product distribution. The consumer digital camera sector is one of Nikon’s fastest growing product lines. In addition, supply chain performance and customer service are measurably improved. Products leaving Nikon manufacturing facilities in Asia can now be on a retailer’s shelf in as few as two days. While products are en route, Nikon also has the ability to keep retailers informed of delivery times and to adjust them as needed, so that no retailer needs to miss sales opportunities due to lack of product availability. UPS Supply Chain Solutions is forging a broad spectrum of creative solutions to support the Nikon supply chain, including logistics, transportation, freight and customs brokerage services. Synchronizing those pieces to work together gives Nikon a significant advantage in leveraging the competitive strengths of UPS Supply Chain Solutions. â€Å"Through a combination of UPS services, we have been able to greatly shorten our supply chain,† Kamen said. â€Å"Although we are achieving greater speeds, we have better visibility of our products, which enables us to provide a higher level of service to retailers and ultimately, the final customer. † Once (24) again, Nikon leads the market in leveraging the latest developments in technology. â€Å"Thank You†